Partnerize Blog

New Byline Advocates for a Switch from Pixel Tracking

Posted by Jim Nichols on Jul 10, 2018 10:28:53 AM
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Regular readers of this blog know that we recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, we also recognize that over time actions by the leading browsers are slowly impeding the ability of pixel tracking to capture a comprehensive view of marketing programs. 

Today, ExchangeWire published a byline from our Head of Integrations, Si Fung, on the straightforward process of making the switch. Here's a piece of that great byline:

The best way to mitigate the current challenges facing pixel-based tracking, and to safeguard tracking and data integrity, is to build API integrations with your marketing technology solutions providers. Benefits include the following: 1)There are no third-party cookies used, so browser policies will no longer affect your data flow. 2)You can improve data security in transit and at rest with more secure information transfers. 3)You can track and measure all conversions in a more robust and secure manner, without missing any transactions because of cookie deprecation or deletion. Given these advantages, lots of marketers would love to replace their pixel-based tracking with API integrations. But, historically, many have decided to delay API integrations out of a misconception they are difficult and time-consuming to implement. Let me assuage those concerns. 

Read the entire post here in English. Or Japanese!

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)


Topics: pixel tracking, "pixel tracking" "data-driven marketing"

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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