Partnerize Blog

Introducing Enhanced Notifications and Automated Anomaly Detection

Posted by Partnerize on Nov 26, 2018 8:31:00 AM

Product Update Header_Enhanced Notifications and Automated Anomaly Detection

This week, we launched two important product updates.

Enhanced Notifications

As part of our ongoing commitment to help our advertisers and partners stay informed and scale partnership activity, our notifications suite has been redesigned to deliver greater flexibility and control:
• We’ve increased the number of potential notifications on both the Advertiser and Partner side to include key  campaign and program events.     
• Notifications can be sent via Slack and Email and can be seen in the Partnerize UI.
• Summary emails of high-level metrics can be sent on a daily/weekly/monthly basis.

Automated Anomaly Detection

Our new anomaly detection capability is also integrated into these enhanced notifications. This feature uses various prediction models to identify both positive and negative trends, such as an over or under performing campaign, which can indicate potentially fraudulent click and conversion activity. Data is calculated on a daily basis, and we currently send notifications for any of the following 3 metrics:

• Conversion Volume Anomalies
• Conversion Value Anomalies
• Commission Value Anomalies

This represents the first phase of our fraud detection capabilities that are being enhanced by more advanced machine learning over the coming months - stay tuned for more details!

Topics: Product

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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