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Improving Relationships between Marketing and Tech - Our Latest Byline

Posted by Jim Nichols on Mar 8, 2018 12:00:00 AM
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Ask any CMO, CIO, or CTO and they'll tell you...great relationships within an organization make a big difference in its ultimate success. This great new byline from our CIO Alistair Wyse provides some great practical adviceon how to improve relationships between marketing and tech people. His piece includes 6 great pieces of advice on how to drive collaboration and harmony between these critical company functions. Here's just one of the tips:

When people of any function feel invested in a project, they do better work and endeavor to achieve all objectives. Outstanding leaders create a galvanizing culture in which all people feel valued and invested. They recognize the extra efforts of everyone. They involve people in decision-making. They ensure that everyone realizes they are one team, not warring factions. 

Give the entire piece a peruse here. 

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

 

 

Topics: Business Considerations, partnerships

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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