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How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Posted by Partnerize on Nov 10, 2016 8:40:09 AM

Travel

Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

Both ebookers and Performance Horizon understood that an effective strategy would be critical to succesful migration. Leveraging Performance Horizon's technology enabled ebookers to improve their efficiency and make their partner and affiliate marketing program more profitable. 

Results

  • Successful migration of 51 key partners in less than 24 hours

  • Better user experience & reduced fraud

  • Increased profitability by 34%

"Establishing a clear plan from the start was vital to the success of our migration. Communication was key to keeping us on track, and Performance Horizon met the tight deadlines we had in place."

Ed Goldswain, Director of Meta & Affiliates, ebookers.com

To learn more about the strategy that Performance Horizon developed with ebookers:

View Case Study

Topics: Partner, Business Considerations, Technology, Travel

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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