How AI is Helping Brands Fight Partner Fraud

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Today, Mediapost published an article by our COO Paul Fellows on the growing role that AI plays in helping brands fight marketing fraud. Here’s a little excerpt to whet your appetite:

Anomaly detection examines campaign data for peculiar changes that may indicate problems. Advanced anomaly detection leverages AI to automatically identify when data changes are noteworthy — outside of usual norms. By combining anomaly detection with automatic alerts, you can be apprised of important issues whenever they arise. Of course, not all data anomalies are fraud related: competitive activity, economic changes, and tagging issues frequently drive ups and downs in data. But many companies first activate anomaly detection systems because of fraud concerns. Whatever the causes of these peculiar data patterns, it makes sense to have a way of surfacing them.

Read the entire post here

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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