Partnerize Blog

Get the Skinny on What Makes a Great API in This Forbes Byline We Published

Posted by Jim Nichols on Jan 2, 2018 12:00:00 AM
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Our team just published a byline in Forbes entitled, Demystifying APIs and API Quality, explaining why APIs matter and what makes a good API. Written for a marketing generalist, the article provides some great in-plain-English explanations of:

  • What is an API?
  • Why do APIs Matter? 
  • What are Public Versus Private APIs? 
  • What Differentiates a Great API? 
  • What's the Best Way to Evaluate an API?

Here's an excerpt from the piece:

I recently had an email exchange with my company’s CTO, in which he told me about some API award shows and how we should be entering them. I’ll admit, I was shocked to find out that there were API award shows.

I knew that APIs were critical to helping applications access data for important tasks, but I had never really thought of APIs as something with degrees of awesomeness. My vague conception was that you created some sort of metaphorical pipe and called it a day and that when you were evaluating a software solution, all you needed was a check box: has API?

Boy was I mistaken.

Read more here

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)


Topics: Partner, partnerships, affiliate

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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