Our team just published a byline in Forbes entitled, Demystifying APIs and API Quality, explaining why APIs matter and what makes a good API. Written for a marketing generalist, the article provides some great in-plain-English explanations of:
- What is an API?
- Why do APIs Matter?
- What are Public Versus Private APIs?
- What Differentiates a Great API?
- What's the Best Way to Evaluate an API?
Here's an excerpt from the piece:
I recently had an email exchange with my company’s CTO, in which he told me about some API award shows and how we should be entering them. I’ll admit, I was shocked to find out that there were API award shows.
I knew that APIs were critical to helping applications access data for important tasks, but I had never really thought of APIs as something with degrees of awesomeness. My vague conception was that you created some sort of metaphorical pipe and called it a day and that when you were evaluating a software solution, all you needed was a check box: has API?
Boy was I mistaken.
Read more here.
(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)