This is guest blog post written by Nick Oswald, Performance Marketing Manager at cleverbridge
"The powerful partner marketing solution powered by the Partnerize Partner Management Platform will enable advertisers to gain more actionable insights, make more powerful relationships, and optimize returns on marketing investments more than ever before.
Have you ever had a surprise that you’ve been dying to spring on someone? Or maybe you live a spoiler-free lifestyle and you can’t wait for your friend to get caught up with the latest episode of whatever you binged on last night. Well, that’s how we feel today. For more than a year we’ve been hiding a plot twist: cleverbridge’s affiliate marketers are actually performance marketers and we’ve been doing performance marketing this whole time.
Beginning today, we’ll now refer to our affiliate practices as Performance Marketing. It’s a new moniker, but the strategy hasn’t changed. Our advertisers’ success is our success, which is why we’re constantly looking to help them acquire and build long-term customer relationships with shoppers who fall outside the scope of other digital marketing methods. The performance model is simple: invest in what works, optimize what doesn’t.
The New Performance Marketing Platform
To take that mission even further, we have even bigger news. Today is also the launch of our brand new Performance Marketing Platform. We’re leveraging this powerful partner marketing solution from Partnerize to enable our advertisers to gain more actionable insights, foster more powerful relationships, and optimize returns on marketing investments more than ever before.
By collaborating with Partnerize, we’re now able to provide clients with best-in-class solutions to measure, optimize, and reward marketing partner and publisher performance, along with our vast experience in establishing profitable relationships with top-performing publishers that enables performance marketing success. Our Performance Marketing Platform provides everything you need to drive the greatest volume of sales and growth from partnerships, ultimately resulting in more site traffic, more customers, and more revenue.
Solution = Product + Expertise + Service
The platform change in itself is big news for us, but the Performance Marketing Platform is not the only part of our solution. Not only can marketers access a state-of-the-art platform, but you have access toour global team of experts as well. Utilizing our depth of industry knowledge and diverse regional backgrounds, the Digital Marketing Services team can help you get the most out of your performance program. We’ll be with you every step of the way to help you utilize the platform and apply best practices as you acquire, retain, and grow your customer base.
We don’t just offer advice. We also offer full-scale program management to fit your needs. Whether you need initial set up, publisher recruitment, or end-to-end nurturing and management, the Digital Marketing Services team has a solution that’s right for your brand.
Today has been several years in the making for cleverbridge. As digital marketing grows more and more valuable to customers looking for the right product at the right time, we aspire to meet them where they’re at to help them on that journey. Integrating our Performance Marketing Platform with Partnerize and shifting our focus to even more performance-based models is in service with that aspiration. We’re excited for a new future with more publisher relationships and better data-driven strategies. We invite you to come along with us."