Partnerize Blog

Black Friday Recap: Key Stats

Posted by Partnerize on Nov 28, 2016 5:10:43 PM

Clothes_Rack.jpg

Last week, Black Friday drove tremendous partner marketing activity on the Performance Horizon platform. This included almost ten million conversions occurring in 53 unique currencies (from United Arab Emirates Dirham - AED to South African Rand - ZAR) resulting in a total of over $100,000,000 in economic impact for advertisers over the course of a single day. These conversions dwarf our stats from last year, in large part because of the significant volume of traffic from our new clients in 2016. 

Screen Shot 2016-11-28 at 4.37.22 PM.pngSource: Performance Horizon Data Warehouse, Q4 2016

The Performance Horizon infrastructure handled over 100 conversions per second throughout the day, peaking at 500 requests per second. An average click redirection time of just 60 ms ensured that consumers had a smooth user experience from partner to advertiser site.

Screen Shot 2016-11-29 at 9.24.14 AM.png
Source: Performance Horizon Data Warehouse, Q4 2016

The platform showed consistent response times in milliseconds throughout the day as shown in the graph below. These response times include quick click redirections, click responses, and creative visibility—all of which are critical for a smooth user experience.

Response Times.png

Source: Performance Horizon Data Warehouse, Q4 2016

Conversions climbed steadily throughout the day, with significant conversions occurring between 10:00am and 2:00pm depicted below. Response times remained consistent the entire day despite the increase in traffic and conversion volume.

Conversions.png Source: Performance Horizon Data Warehouse, Q4 2016

Overall, our data from Black Friday 2016 largely supports conventional wisdom in the following areas:

  1. Online sales are growing faster than brick and mortar sales
  2. Black Friday kicks off significant transactions that continue throughout the weekend and well into Cyber Monday
  3. Retailers consequently make their offers available throughout the entire weekend to improve their consumer shopping experiences

We hope everyone enjoyed a successful Cyber Monday and is gearing up for the rest of the holiday season.

Topics: Business Considerations, Technology, Data, Retail

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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