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Tara Lusk

Tara Lusk

Marketing Coordinator APAC

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Last week we brought 16 of our customers together for our first virtual customer roundtable. One of our key topics was adaptability – a timely topic for every brand or business given the massive changes that COVID-19 has spawned globally. Even the way in which we run roundtables has changed – shifting to an online format instead of an in-person gathering. The second discussion focused on incrementality in the partnerships channel, with attendees eager to provide input and hear from other brands.

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On the 4th March, we brought the partnership community together for the sixth annual Sydney Innovation Day. Set at the iconic Sydney Opera House, we were joined by our customers, partners, agencies and other leading brands to hear from a number of insightful speakers. 

Note: Industry discussions are very valuable — they give us time to share ideas and thoughts with others active in the space. This event occurred before many governments felt the need to provide guidance on in-person gatherings. While since this event we and many other organizations have instituted a no in-person events policy in response to changing circumstances, we are committed to helping foster conversations and will be moving to virtual formats so that the sharing and ideas can continue to flow. 

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We're thrilled to welcome leading digital fashion retailer Pomelo to Partnerize, as they have selected us to be their exclusive partnership automation solution provider.

Pomelo’s decision to choose Partnerize is part of their wider strategy to integrate a catalog of innovative technologies, enabling the fashion-technology company to develop a 360-degree view of their customers and to optimize workflows. In line with their omnichannel strategy, Pomelo leverages best-of-breed technologies to establish a seamless customer experience and capture business insights. Pomelo will use the Partnerize Platform to increase partner-driven sales, ensure accurate traffic and revenue attribution, and expand its partner ecosystem with new partners that can drive outstanding scale. 

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Last week we brought the Melbourne partner marketing community together for a panel discussion followed by a networking happy hour. For the panel, we invited four of Australia’s leading publishers and agencies to reflect on learnings from this year, and share their thoughts on the exciting things to come in 2020.

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Need to accelerate your sales before 2019 comes to a close? Singles Day can be the answer. Singles Day is easily the biggest and shopping holiday of its kind in the APAC region. You would be mad to not capitalize on this enormous sales opportunity. Get the latest data on this mega shopping day, and then put these 6 singles day tips for retailers into action today to make sure you get the most out of this remarkable retail phenomenon.

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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