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Stefanie Colley

Stefanie Colley

Head of Client Services & Integrations for APAC

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I actually started writing this piece before the current global crisis began. COVID-19 has made me realize even more that silos within an organization are real barriers to better performance.  This pandemic has forced us to adapt and put new plans in place to overcome these challenges and work more synergistically. Ultimately, it’s made many teams work more effectively together.

I have been speaking with a lot of our customers about partnerships, to understand how they have found new ways to connect internally to be more successful. Collaborating is important within a team, but it also is important to work well across teams to get the best results.

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For years, my American and British colleagues have talked about Black Friday, a pre-Holidays phenomenon that has now spread to Australia, SEA and other markets. The Black Friday shopping event, originally limited to the day after American Thanksgiving, now kicks off earlier and earlier, and continues to set the tone for the entire holiday season. And Cyber Monday, the online shopping companion to Black Friday's brick and mortar roots, continues to grow and expand as well.

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At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.

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Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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