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Simon Fung

Simon Fung

Head of Deployment

As you may know, Google has been gradually changing the way that Chrome handles mixed content on secure (HTTPS) pages. In this context, mixed content refers to  non-secure (HTTP) tags, pixels, etc., that are incorporated into HTTPS pages. 

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At Partnerize, we know it’s important to keep our clients and the industry updated on changing browser policies and how they might impact partnership tracking. This blog post is designed to update you on:

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As you know, Safari has introduced a set of features over the past 20 or so months, designed to provide greater privacy to its users. It does this, in part by reducing the flow from third-party tracking cookies to vendors and brands. This feature set is called Intelligent Tracking Prevention.

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During the summer, we delivered an extensive blog post on ITP2 and how it would affect data for our clients. Safari 12 shipped on 17 September; we thought we’d post again on this topic and how we are helping our clients address it.

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Last Fall, Safari introduced something called Intelligent Tracking Prevention, or ITP, which created new limits on the effectiveness of third-party advertising tracking using pixel-based methodologies. In the recent Apple Worldwide Developers Conference technology preview, the company announced that it will be implementing a second set of ITP policies, Intelligent Tracking Prevention 2 (or ITP 2). This blog post is intended to:

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Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.

ITP Explained

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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