Head of Deployment
As you may know, Google has been gradually changing the way that Chrome handles mixed content on secure (HTTPS) pages. In this context, mixed content refers to non-secure (HTTP) tags, pixels, etc., that are incorporated into HTTPS pages.
As you know, Safari has introduced a set of features over the past 20 or so months, designed to provide greater privacy to its users. It does this, in part by reducing the flow from third-party tracking cookies to vendors and brands. This feature set is called Intelligent Tracking Prevention.
Last Fall, Safari introduced something called Intelligent Tracking Prevention, or ITP, which created new limits on the effectiveness of third-party advertising tracking using pixel-based methodologies. In the recent Apple Worldwide Developers Conference technology preview, the company announced that it will be implementing a second set of ITP policies, Intelligent Tracking Prevention 2 (or ITP 2). This blog post is intended to:
Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.
ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.