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Simon Fung

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More About ITP2

Posted by Simon Fung on Oct 11, 2018 8:00:00 AM

During the summer, we delivered an extensive blog post on ITP2 and how it would affect data for our clients. Safari 12 shipped on 17 September; we thought we’d post again on this topic and how we are helping our clients address it.

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Topics: "pixel tracking",

INTELLIGENT TRACKING PREVENTION 2: WHAT YOU NEED TO KNOW

Posted by Simon Fung on Aug 1, 2018 5:31:08 PM

Last Fall, Safari introduced something called Intelligent Tracking Prevention, or ITP, which created new limits on the effectiveness of third-party advertising tracking using pixel-based methodologies. In the recent Apple Worldwide Developers Conference technology preview, the company announced that it will be implementing a second set of ITP policies, Intelligent Tracking Prevention 2 (or ITP 2). This blog post is intended to:

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Topics: "pixel tracking",

All About Safari 11 Intelligent Tracking Prevention and Performance Horizon

Posted by Simon Fung on Nov 2, 2017 7:51:17 AM

Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.

ITP Explained

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.

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Topics: Safari, Data, Support

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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