Today, Partnerize is launching our new Retail Partnership Benchmarking Tool, which enables partner and affiliate marketers to benchmark their own partner and affiliate program metrics against crowdsourced industry averages. By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with averaged data from other major partner and affiliate marketers. These comparisons can provide marketers insight into where their program performance stands versus the retail affiliate industry at large.
We've just completed our fifth annual Innovation Day event in Sydney, and it was clearly our best ever.
If you are unfamiliar, Innovation Days are a global series of events we deliver in cities like London, San Francisco, New York, and Sydney. The purpose is to bring together the true thought leaders of the partnerships space in a particular region. Strategic thinkers from our customers, partners, and other leading brands convene and collaborate on ways to propel our industry forward, and deliver more effective sales programs and performance marketing campaigns. Our goal with innovation day is to deliver actionable insights that can make a difference to every business in both the short and long terms.
We wanted to extend our congratulations to the fantastic team there and all of their hard work in driving outstanding results through the channel. Zalora is a strong and rapidly growing brand throughout the region, and we are proud to help support their great successes in the partner marketing space.
Congratulations, Zalora team!
It’s 2007. You’re thinking of taking a holiday. You head into your nearest travel agent and sit down to discuss your options. You make your choices, book your flights, hotel and maybe even a few holiday activities too.
Disruption. We hear this word almost on a daily basis these days. We’re always hearing about ‘the disruptors’; the Ubers, the Airbnbs, the Netflixs of the world, who are revolutionizing the market at every turn. Although we reap the positive changes these types of companies have brought to the market, we don’t often look at the ‘how’ behind their success.