Partnerize Blog

Richard Mcilvenna

Principal Integration Consultant
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AP-Why? The Benefits of API Tracking in the Partner Channel

Posted by Richard Mcilvenna on Feb 21, 2019 10:44:00 AM

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.

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Topics: Technology, Data, "pixel tracking",, ecommerce

Four Reasons Why In-Region Integration Support Is Valuable

Posted by Richard Mcilvenna on Aug 23, 2018 10:00:52 PM

When it comes to launching your partner marketing program, it’s often the people behind the scenes who ensure a successful launch. Whether you’re migrating from an affiliate network or taking your first steps into the world of partnerships, a dedicated Integrations team is pivotal in your journey.

But what does an Integrations team actually do?

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Topics: Support

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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