Happy Monday, marketers! For this week's performance marketing news roundup, we looked at some of the issues plaguing the digital advertising industry ranging from a lack of transparency to mobile ad blocking—and what some companies are doing to combat them. We also take a look at an interesting way that retailer Jo-Ann Fabric hopes to tie together offline and online customer experiences.
The 89th Academy Awards had no shortage of drama - from politically-charged speeches to the big mix up for Best Picture with Moonlight and La La Land. As with any major event, brand marketers worked to get in on the action.
In today's roundup of online and partner marketing news and opinion, we look at some analysis and coverage of the marketing and advertising buzz around the 2017 Oscars.
Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.
As the marketing and media landscape continues to evolve, we're seeing more and more brands create strategic partnerships to drive customer engagement, subscriptions and sales.
Many of these partnerships are expanding beyond traditional affiliate relationships, and shared data and insights is helping drive true growth and profitabilty for partners.
In today's roundup of online and partner marketing news and opinion, we look at some of the recent marketing partnerships from around the world - including mobile app Snapchat, and Discovery Communications, the media & entertainment company behind 'Shark Week' and and 'Myth Busters.'
Photo Source: Grammy.com
From the Red Carpet glamour to star-studded performances, the Grammys never fail to entertain, and this year was no exception. The 59th Grammy Awards celebrated artists old and new with tributes and recognition for iconic musicians including the late David Bowie and George Michael.
The night clearly belonged to Adele with five awards including Album Of The Year. With this accomplishment, she became the second solo female act to win the category twice, following Taylor Swift's second win in 2016.
February is a big month for brands marketers with the Super Bowl, Grammy Awards, and Oscars. In today's roundup of online and partner marketing news and opinion, we look at some of the coverage and commentary around how brands (including the Grammys) used new campaigns and channels to engage with audiences for the music industry's biggest night.
Whether you're a Falcons or Patriots fan, Super Bowl 51 was unarguably one of the most unbelievable games ever. Full disclosure, I am a Patriots fan (btw for more than the last amazing 16 years...). It was the first Super Bowl ever to go into overtime and a crazy come from behind win that saw Tom Brady win his 5th championship. Way to go Brady, Belichick, and the rest of the awesome team and coaches!
As with every Super Bowl, the commercials were a big part of the game. In today's roundup of online and partner marketing news and opinion, we look at some of the coverage and commentary around this year's SB brand advertising.
There's no doubt that marketing has become more data and metrics-oriented over time. While "affiliate marketing" has evolved into partner marketing, performance is still the bedrock of the new kinds of traditional and non-traditional relationships that advertisers are forging with both online and offline marketing partners.
In today's roundup of online and partner marketing news and opinion, we look at some interesting recent posts that touch on marketing data, metrics and KPIs.
While online and mobile sales are on the rise - especially for Black Friday and Cyber Monday - a large percentage of retail sales are still transacted in store. However, a true omni-channel strategy shouldn't be about online vs. offline. Instead, to create seamless shipping experiences and capture a true 360 degree view of each customer, retailers should look at how marketing and data management efforts across all channels affect each other and sales overall.
Happy Monday, marketers! We hope you had a nice weekend and are ready to jump into the week.
An increased appetite for better brand experiences has marketers working hard to connect consumers with content that transcends transactional commerce. This is especially true for luxury brands where products reflect a certain lifestyle and image. Burberry is focused on connecting with consumers with their upcoming mobile app as a way to build relationships through experiential marketing. We lead today's roundup of online and partner marketing news with that story from The Drum.
We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.