Mike McNerney, Senior Director of Strategic Alliances, has had a byline published in MarTech Advisor. Mike writes about how the evolving partnership channel is driving more sales than ever for leading brands and this creates a huge incremental revenue opportunity for their agency partners. He outlines several ways agencies can drive value for brands already working with them. Here is an excerpt from Mike's article:
In this byline in Forbes, Partnerize Chief Marketing Officer Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions, and how the availability of richer data partner marketing is a major benefit of the channel. Read this excerpt to see how do your most frequently referenced data sets measure up on accuracy, context and relevance:
This year, mobile is expected to represent two-thirds of global retail e-commerce sales, and yet many leading brands do not fully measure mobile app conversions. By capturing all mobile web and in-app sales driven by partnerships — across both iOS and Android devices — billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.With this opportunity in mind, we are pleased to announce the launch of new groundbreaking capabilities within our app tracking suite — the availability of our new SDK for Android and improved integrations with leading mobile measurement providers. These new capabilities mean that we offer the ability to capture all activity across both Android and iOS devices.
Jo Zhang, Partnerize Client Services Executive in APAC, has published an article about the massive tourist opportunity for retailers in Australia. The byline, published in MarketingMag, explores how retailers can capitalize on the 9.27 million tourists visiting Australia annually and spending $15 billion while there.
We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback to heart, and many new features are influenced by users. Also, as always, our team is also highly focused on usability when rolling out these new features.
Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z.
We are thrilled to announce that we’re launching our Partnerize Parents policy. What makes this so special is that it offers an enhanced Maternity, Paternity, and adoption leave policies as well as some other benefits to support our Partnerize parents so they can meet family obligations as they balance work and family life. This is offered on a global level to all employees with at least one year's continuous service.
This week, we launched two important product updates.
As part of our ongoing commitment to help our advertisers and partners stay informed and scale partnership activity, our notifications suite has been redesigned to deliver greater flexibility and control:
Performance Horizon is thrilled to be among the finalists for Marketing Technology Company of the Year at the Mumbrella 2018 Awards.
2018 is the eighth consecutive year for the Mumbrella Awards - Australia's biggest and most respected media and marketing awards, celebrating the best, bravest and brightest work across the industry. Hundreds of companies submit for one of the 20 awards categories. One of the most interesting aspects of this awards programme is that each finalist must present its credentials in-person before a set of expert judges. That extra scrutiny is designed to ensure that only the best companies get the award recognition.