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A guest post from Virginia Rizzi, Head of Affiliate Marketing, at Glass Digital. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

In this post, Virginia shares why both SEO and affiliate marketing strategies require an element of outreach, and how your approach should differ depending on the opportunity.

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A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

As we start 2020, optimization for tracking mobile app conversions has become an essential piece of the affiliate marketing mix. Research shows consumers are viewing 4.2x more items in apps compared to mobile web and people are 3x more likely to convert within the app than via a mobile site. The experience of shopping in-app has reduced shopping cart abandonment, as apps save users’ selections to facilitate quick checkouts. In addition, users who downloaded a mobile app were 40.4% more likely to buy more of a brand’s goods. 

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In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. The channel is becoming a fixture in the marketing mix, with new resources such as dedicated partnership managers and increased budget allocations becoming the norm. This comes as no surprise, considering the outstanding return on ad spend (ROAS) that the channel delivers.

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For financial services companies, customer acquisition and maximizing customer lifetime value are becoming more challenging than ever. Many banks, insurance providers, and other financial companies are turning to partnerships to acquire customers more cost-effectively. This blog post explores five ways investing in the partnership marketing channel can drive immense value for banks.

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Black Friday is the most anticipated event in the US retail year and is growing increasingly important in markets like the UK where retailers have sought to extend the consumer excitement. It’s a high stakes time for most partner and affiliate marketers in affected regions -- full of incredible sales opportunity but also seemingly endless to-do lists.

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We're pleased to announce several major product enhancements to help brands and their partners streamline and automate their performance partnerships. These new product features leverage user-centered-design and guided workflows, while broadening the range of growth options available to brands and partners.

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Brands in Southeast Asia are no strangers to partnerships. In fact, this region has pioneered some unique partnership opportunities not seen in any other e-commerce market before.

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Misty Brewster, Director of Strategic Partnerships at Partnerize, has had a byline published about the importance of strong and highly productive relationships between publishers and advertisers. In the piece, which appeared in Publishing Executive, Misty outlines several ways to restore these relationships to their most beneficial state. 

Here is an excerpt from Misty's article:

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Partnerize Sales Director Will Wilson has had an article published in B&T. In it, he discusses several paths to retail growth in Australia - with the economy in flux - including offline tactics you can use to drive online sales

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We've just announced several major enhancements to our industry-leading partner automation solution. The new capabilities expand the Partnerize platform's ability to deliver comprehensive partnership automation and unique intelligence to drive the best possible results for global brands. 

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ABOUT PARTNERIZE

Partnerize helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide.

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