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Combination of companies immediately creates the global leader in software and service for the partnership marketing category

Today we officially announce Partnerize’s acquisition of Pepperjam, a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients. 

With a rich history in affiliate marketing technology and managed services, Pepperjam developed a well-respected presence in North America as a leading provider to 1000+ retail and direct-to-consumer brands.

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A guest post from Virginia Rizzi, Head of Affiliate Marketing, at Glass Digital. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

In this post, Virginia shares why both SEO and affiliate marketing strategies require an element of outreach, and how your approach should differ depending on the opportunity.

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A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

As we start 2020, optimization for tracking mobile app conversions has become an essential piece of the affiliate marketing mix. Research shows consumers are viewing 4.2x more items in apps compared to mobile web and people are 3x more likely to convert within the app than via a mobile site. The experience of shopping in-app has reduced shopping cart abandonment, as apps save users’ selections to facilitate quick checkouts. In addition, users who downloaded a mobile app were 40.4% more likely to buy more of a brand’s goods. 

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In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. The channel is becoming a fixture in the marketing mix, with new resources such as dedicated partnership managers and increased budget allocations becoming the norm. This comes as no surprise, considering the outstanding return on ad spend (ROAS) that the channel delivers.

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For financial services companies, customer acquisition and maximizing customer lifetime value are becoming more challenging than ever. Many banks, insurance providers, and other financial companies are turning to partnerships to acquire customers more cost-effectively. This blog post explores five ways investing in the partnership marketing channel can drive immense value for banks.

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Black Friday is the most anticipated event in the US retail year and is growing increasingly important in markets like the UK where retailers have sought to extend the consumer excitement. It’s a high stakes time for most partner and affiliate marketers in affected regions -- full of incredible sales opportunity but also seemingly endless to-do lists.

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We're pleased to announce several major product enhancements to help brands and their partners streamline and automate their performance partnerships. These new product features leverage user-centered-design and guided workflows, while broadening the range of growth options available to brands and partners.

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Brands in Southeast Asia are no strangers to partnerships. In fact, this region has pioneered some unique partnership opportunities not seen in any other e-commerce market before.

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Misty Brewster, Director of Strategic Partnerships at Partnerize, has had a byline published about the importance of strong and highly productive relationships between publishers and advertisers. In the piece, which appeared in Publishing Executive, Misty outlines several ways to restore these relationships to their most beneficial state. 

Here is an excerpt from Misty's article:

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Partnerize Sales Director Will Wilson has had an article published in B&T. In it, he discusses several paths to retail growth in Australia - with the economy in flux - including offline tactics you can use to drive online sales

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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