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New Byline: Why Partnership Represents a Growth Opportunity for Agencies

Posted by Partnerize on Jun 6, 2019 2:34:00 PM

Mike McNerney, Senior Director of Strategic Alliances, has had a byline published in MarTech Advisor. Mike writes about how the evolving partnership channel is driving more sales than ever for leading brands and this creates a huge incremental revenue opportunity for their agency partners. He outlines several ways agencies can drive value for brands already working with them. Here is an excerpt from Mike's article:

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Topics: partnerships, agencies

New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And Relevance

Posted by Partnerize on Jun 6, 2019 12:20:00 PM

In this byline in Forbes, Partnerize Chief Marketing Officer Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions, and how the availability of richer data partner marketing is a major benefit of the channel. Read this excerpt to see how do your most frequently referenced data sets measure up on accuracy, context and relevance:

 

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Topics: Business Considerations, Data, Retail, affiliate

Announcing Our Enhanced App Tracking Capabilities For Partner Marketing

Posted by Partnerize on May 28, 2019 9:54:59 AM

This year, mobile is expected to represent two-thirds of global retail e-commerce sales, and yet many leading brands do not fully measure mobile app conversions. By capturing all mobile web and in-app sales driven by partnerships — across both iOS and Android devices  billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.

With this opportunity in mind, we are pleased to announce the launch of new groundbreaking capabilities within our app tracking suite — the availability of our new SDK for Android and improved integrations with leading mobile measurement providers. These new capabilities mean that we offer the ability to capture all activity across both Android and iOS devices.
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Topics: Product, mobile, tracking

New Byline: $15 Billion Up for Grabs – Australian Retailers are Missing Out on the Tourist Market

Posted by Partnerize on May 27, 2019 11:28:00 AM

Jo Zhang, Partnerize Client Services Executive in APAC, has published an article about the massive tourist opportunity for retailers in Australia. The byline, published in MarketingMag, explores how retailers can capitalize on the 9.27 million tourists visiting Australia annually and spending $15 billion while there. 

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Topics: Travel, Retail

Exciting New Partnerize Features for Advertisers and Partners

Posted by Partnerize on Apr 3, 2019 11:34:10 AM

We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback to heart, and many new features are influenced by users. Also, as always, our team is also highly focused on usability when rolling out these new features.

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Topics: Product

New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z

Posted by Partnerize on Jan 3, 2019 10:18:00 AM

Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z

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Topics: Retail, ecommerce

Partnerize Parents Launches

Posted by Partnerize on Dec 12, 2018 9:01:03 AM

We are thrilled to announce that we’re launching our Partnerize Parents policy. What makes this so special is that it offers an enhanced Maternity, Paternity, and adoption leave policies as well as some other benefits to support our Partnerize parents so they can meet family obligations as they balance work and family life. This is offered on a global level to all employees with at least one year's continuous service.

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Introducing Enhanced Notifications and Automated Anomaly Detection

Posted by Partnerize on Nov 26, 2018 8:31:00 AM

This week, we launched two important product updates.

Enhanced Notifications

As part of our ongoing commitment to help our advertisers and partners stay informed and scale partnership activity, our notifications suite has been redesigned to deliver greater flexibility and control:

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Topics: Product

Performance Horizon Shortlisted for the Mumbrella Marketing Technology Company of the Year Award

Posted by Partnerize on May 9, 2018 5:13:16 PM

Performance Horizon is thrilled to be among the finalists for Marketing Technology Company of the Year at the Mumbrella 2018 Awards

2018 is the eighth consecutive year for the Mumbrella Awards - Australia's biggest and most respected media and marketing awards, celebrating the best, bravest and brightest work across the industry. Hundreds of companies submit for one of the 20 awards categories.  One of the most interesting aspects of this awards programme is that each finalist must present its credentials in-person before a set of expert judges. That extra scrutiny is designed to ensure that only the best companies get the award recognition.

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Topics: Awards

SVB CEO Series - CEO Mal Cowley's Great Advice for Entrepreneurs

Posted by Partnerize on Mar 20, 2018 2:34:41 PM
 

Performance Horizon Cofounder and CEO Mal Cowley recently conducted an interview with Silicon Valley Bank on some of the processes and challenges of creating and funding a global start-up. Check out these great video segments and hear his advice for entrepreneurs.

Video 1:

  • Expanding a Start-Up in Asia
  • Leveraging Your Network for Business Development
 
 
Video 2:
  • Raising money
  • Growing awareness among US investors
  • TechCity/TechNation

 

To see these videos and other Silicon Valley Bank CEO interviews, visit this YouTube link.  

 
 
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About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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