We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner recommendations that will improve revenue growth for our brand and agency customers. Our proprietary, AI-based partner recommendation engine scientifically matches brands with the partners with the greatest likelihood of delivering strong revenue and profitability.Intelligent Partner Discovery solves a problem that has existed since the birth of the partner marketing industry. Early on, there was a drive for quantity over quality to reach scale. With the advent of AI and data science, the industry is evolving. Rather than merely generating a huge uncurated list of potential partners, our tool uses machine learning discern the smartest choices for each brand and prioritizes options accordingly.
In a recent blog post, we unveiled our global study about retail partnerships, which was aimed at understanding the degree to which partnership is an important and growing segment of performance marketing for retailers, and what portion of sales and investment from business leaders it is driving. That post shared the methodology, sample details, and high-level results of the study. In this post, we will dig deeper into data on retail partnership strategy, looking at the key priorities for retailers when it comes to partnerships and the types of partner relationships that are driving business goals.
Partnership is an important and growing segment of performance marketing for retailers, driving a significant portion of sales and investment from business leaders. With the majority of retail companies reporting that partnerships now drive more than a fifth of their sales, it’s clear that this highly efficient business channel is now a critical part of many marketing plans.
Nearly all retail brands currently pursue some form of partnership, and view building these out as a high priority. As to how people manage and talk about the industry, we appear to be in a period of flux, with no management approach or nomenclature dominating the space. That said, the passion and interest in partnerships among retail business leaders is high.
Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. It may seem counterintuitive, but this excerpt from Jim's article will help explain.
The mobile commerce opportunity for the partnerships channel is undeniable. This year, mobile is predicted to represent almost two-thirds of global e-commerce. But many leading brands do not fully measure mobile app conversions today. By fully capturing both mobile web and in-app sales driven by partnerships, billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.
With this opportunity in mind, we are excited to announce the launch of our advanced mobile SDK, which provides out-of-the-box support for native app partnerships. This mobile SDK enables brands to capture in-app referrals and record sales that occur within mobile apps, bridging the gap between desktop and mobile activity.
In an article in PerformanceIn, Partnerize Customer Success Manager, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue through the channel. Here is an excerpt from her piece:
We’re delighted to report that four of our clients have been shortlisted for Performance Marketing Awards entries, for programs delivered via the Partnerize platform! We at Partnerize have also been shortlisted for the Best Performance Marketing Technology award, after our win of this same award at the International PMAs last fall.
Partnerize Head of Customer Success, EMEA Emily Bedford spoke to DTCDaily about the tactics that will drive the next phase of growth for direct-to-consumer brands. Here is an excerpt from the article.
Partnerize Chief Operations Officer Paul Fellows has had an article published in MarTechSeries describing the importance of exceptional parental leave for plans in the marketing technology industry. Here is an excerpt from Paul's article:
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