Partnerize Blog

Miriam Tremelling

Director of Marketing Strategy & Operations
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New Byline: How to Leverage Partnerships for New Customers Acquisition

Posted by Miriam Tremelling on May 21, 2019 4:53:00 PM

Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that discusses the ways in which partnerships can be excellent tools for customer acquisition. The three keys to success are leveraging first-party data, judicious partner selection, and creativity. Here is an excerpt from Jim's article:

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Topics: partnerships, acquisition

New York Innovation Day Examines the Future of Partnership

Posted by Miriam Tremelling on May 15, 2019 9:48:48 AM

Last week we held our second Innovation Day New York event, and third overall in the US. This one was hugely successful, thanks to all of our amazing speakers and attendees. If you are not familiar with our global Innovation Day events, read about the ones we held in London and Sydney earlier this year.

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Topics: Events, partnerships, company news

New Byline: How AI Will Transform Partnerships

Posted by Miriam Tremelling on May 2, 2019 11:05:00 AM

Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focused on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. This time he shares his thoughts on how AI and machine learning will transform partner marketing over the next eighteen months. Here is an excerpt from Matt's second article:

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Topics: Product, partnerships, AI

New Byline: How To Make Retail Influencers More Accountable

Posted by Miriam Tremelling on Apr 30, 2019 4:55:00 PM

Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer partners accountable for true business results. With influencer marketing investment continuing to grow year-over-year, it's becoming more important for brands to see measurable results from the channel. Here is an excerpt from Anshu's article:

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Topics: partnerships, influencers

New Byline: How Partnerships Can Help Retailers Connect with Millennials

Posted by Miriam Tremelling on Apr 29, 2019 4:53:00 PM

Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming alliances with other brands and marketing partners to extend their each. If you're looking for new and creative ways to reach the discerning Millennial shopper, here is an excerpt from Jason's article: 

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Topics: Retail, affiliate, millennials

New Byline: Growth Without Risk? Four Partner Marketing Strategies for Success in Indonesia

Posted by Miriam Tremelling on Apr 24, 2019 3:17:00 PM

Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceInoutlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:

 

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Topics: Business Considerations, Retail, affiliate, southeast asia

New Byline: Five Ideas To Bring More Accountability To Your Sponsorships

Posted by Miriam Tremelling on Apr 18, 2019 2:51:00 PM

Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Intelligent Partner Discovery and How the 'Best Next' Principle Drives Revenue

Posted by Miriam Tremelling on Apr 17, 2019 10:47:00 AM

Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focuses on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. Here is an excerpt from Matt's article:

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Topics: Product, partnerships, AI

New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and Kickstart Their eCommerce

Posted by Miriam Tremelling on Apr 15, 2019 2:26:00 PM

Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers can flex their muscles and appear larger than life. If you're interested in learning ways to expand online sales through strategic partnerships with affiliate sites, publishers and even complementary retailers and brands, here is an excerpt from Ashley's article:

 

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Topics: Business Considerations, Retail, affiliate

Intelligent Partner Discovery Has Arrived

Posted by Miriam Tremelling on Apr 11, 2019 10:44:00 AM

We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner recommendations that will improve revenue growth for our brand and agency customersOur proprietary, AI-based partner recommendation engine scientifically matches brands with the partners with the greatest likelihood of delivering strong revenue and profitability.

Intelligent Partner Discovery solves a problem that has existed since the birth of the partner marketing industry. Early on, there was a drive for quantity over quality to reach scale. With the advent of AI and data science, the industry is evolving. Rather than merely generating a huge uncurated list of potential partners, our tool uses machine learning discern the smartest choices for each brand and prioritizes options accordingly.
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Topics: Product

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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