Last week we held our second Innovation Day New York event, and third overall in the US. This one was hugely successful, thanks to all of our amazing speakers and attendees. If you are not familiar with our global Innovation Day events, read about the ones we held in London and Sydney earlier this year.
Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focused on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. This time he shares his thoughts on how AI and machine learning will transform partner marketing over the next eighteen months. Here is an excerpt from Matt's second article:
Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer partners accountable for true business results. With influencer marketing investment continuing to grow year-over-year, it's becoming more important for brands to see measurable results from the channel. Here is an excerpt from Anshu's article:
Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming alliances with other brands and marketing partners to extend their each. If you're looking for new and creative ways to reach the discerning Millennial shopper, here is an excerpt from Jason's article:
Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceIn, outlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:
Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:
Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focuses on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. Here is an excerpt from Matt's article:
Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers can flex their muscles and appear larger than life. If you're interested in learning ways to expand online sales through strategic partnerships with affiliate sites, publishers and even complementary retailers and brands, here is an excerpt from Ashley's article:
We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner recommendations that will improve revenue growth for our brand and agency customers. Our proprietary, AI-based partner recommendation engine scientifically matches brands with the partners with the greatest likelihood of delivering strong revenue and profitability.Intelligent Partner Discovery solves a problem that has existed since the birth of the partner marketing industry. Early on, there was a drive for quantity over quality to reach scale. With the advent of AI and data science, the industry is evolving. Rather than merely generating a huge uncurated list of potential partners, our tool uses machine learning discern the smartest choices for each brand and prioritizes options accordingly.
In a recent blog post, we unveiled our global study about retail partnerships, which was aimed at understanding the degree to which partnership is an important and growing segment of performance marketing for retailers, and what portion of sales and investment from business leaders it is driving. That post shared the methodology, sample details, and high-level results of the study. In this post, we will dig deeper into data on retail partnership strategy, looking at the key priorities for retailers when it comes to partnerships and the types of partner relationships that are driving business goals.