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Kieryn Cowan

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What’s Different About Partnerships in Australia?

Posted by Kieryn Cowan on Jan 23, 2020 5:44:19 PM

In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. The channel is becoming a fixture in the marketing mix, with new resources such as dedicated partnership managers and increased budget allocations becoming the norm. This comes as no surprise, considering the outstanding return on ad spend (ROAS) that the channel delivers.

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Topics: Partner, Business Considerations, partnerships, agencies

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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