Partnerize Blog

Jim Nichols

CMO at Partnerize
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PARTNER & AFFILIATE MARKETING RESEARCH: THE STATE AND FUTURE OF PARTNERSHIPS  SURVEY 1/4

Posted by Jim Nichols on Jul 12, 2018 8:55:00 AM

The partner and affiliate industries have shown a tremendous and continuous record of growth since the inception of the internet. This category and subcategory of marketing tactics have moved from profitable niche to mainstream in just a few short years. It’s clear that partnership is a key driver of revenue for companies in many industries, not a niche business, and that the role of partnerships in the marketing mix is significant.

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Topics: research

How AI is Helping Brands Fight Partner Fraud

Posted by Jim Nichols on Jul 10, 2018 10:29:56 AM

Today, Mediapost published an article by our COO Paul Fellows on the growing role that AI plays in helping brands fight marketing fraud. Here's a little excerpt to whet your appetite:

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Topics: fraud

In Today's Partner Marketing, the Name of the Game is Real-Time Data for Faster Optimization (New Byline)

Posted by Jim Nichols on Jul 10, 2018 10:29:30 AM

Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite. 

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Topics: partnerships, data-driven marketing, affiliate

New Byline Advocates for a Switch from Pixel Tracking

Posted by Jim Nichols on Jul 10, 2018 10:28:53 AM

Regular readers of this blog know that we recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, we also recognize that over time actions by the leading browsers are slowly impeding the ability of pixel tracking to capture a comprehensive view of marketing programs. 

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Topics: "pixel tracking",, "pixel tracking" "data-driven marketing"

Byline: Affiliate Marketing -- Does It Need Rebranding?

Posted by Jim Nichols on Jul 10, 2018 10:04:03 AM

Our friends at PerformanceIn just published a byline from us about the need for affiliate marketers to shine up the affiliate brand. Our own Charlie Calabrese, a long time veteran of the space, makes a candid assessment along with some great recommendations. Here's a little excerpt to whet your appetite. 

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Topics: affiliate

International Donut Day: We Celebrate … and Remember

Posted by Jim Nichols on Jun 1, 2018 11:44:35 AM

Every once in a while there is a cause so important that it begs for the entire team to pull together as one – united in solidarity for … donuts!

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Topics: company news

Watch a Highlights Video of SF Innovation Day

Posted by Jim Nichols on May 31, 2018 1:58:00 PM

We've just posted a new video with highlights of our recent San Francisco Innovation Day. If you are unfamiliar with this signature Performance Horizon program, Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States. In 2018, we have also held Innovation Days in Sydney Australia and in London. 

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Topics: company news

Marketers and Partners - Attend Our SF Innovation Day Event on May 15

Posted by Jim Nichols on May 4, 2018 12:52:51 PM

Registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States.

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Topics: company news

Our New Integration with Telecoms Solutions Leader Delacon

Posted by Jim Nichols on May 2, 2018 3:25:00 PM
This week, Martech Advisor published a great article on our new integration with Australia's telecom solutions leader Delacon. This new integration enables clients to easily capture and attribute to the referring partner conversions that occur through call centers. Read more about the integration and what it means for clients here.
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Topics: optimisation, partnerships, data-driven marketing

New Byline on the Qualities to Look for in a Performance Partner

Posted by Jim Nichols on May 1, 2018 3:47:00 PM

Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company. Here's a brief excerpt:

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Topics: Partner, partnerships

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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