In this, the final blog post in our partner and affiliate marketing research series, we will summarize some of the fascinating data available in our first-ever global industry study. Entitled, The State and Future of Partnerships, it summarizes the opinions of 1,200 senior marketers from leading brands on the topics of partner and affiliate marketing.
This is the third post in our partner and affiliate marketing research series. It summarizes a small slice of the data available in our The State and Future of Partnerships Global Survey recently fielded across four continents. This massive study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the partner and affiliate program businesses and their role in company revenue.
Yesterday’s partner and affiliate marketing research post reviewed the key findings of our groundbreaking global research study called The State and Future of Partnerships. This study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the channel and its role in company revenue.
The partner and affiliate industries have shown a tremendous and continuous record of growth since the inception of the internet. This category and subcategory of marketing tactics have moved from profitable niche to mainstream in just a few short years. It’s clear that partnership is a key driver of revenue for companies in many industries, not a niche business, and that the role of partnerships in the marketing mix is significant.
Today, Mediapost published an article by our COO Paul Fellows on the growing role that AI plays in helping brands fight marketing fraud. Here's a little excerpt to whet your appetite:
Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite.
Regular readers of this blog know that we recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, we also recognize that over time actions by the leading browsers are slowly impeding the ability of pixel tracking to capture a comprehensive view of marketing programs.
Our friends at PerformanceIn just published a byline from us about the need for affiliate marketers to shine up the affiliate brand. Our own Charlie Calabrese, a long time veteran of the space, makes a candid assessment along with some great recommendations. Here's a little excerpt to whet your appetite.
Every once in a while there is a cause so important that it begs for the entire team to pull together as one – united in solidarity for … donuts!
Topics: company news
We've just posted a new video with highlights of our recent San Francisco Innovation Day. If you are unfamiliar with this signature Performance Horizon program, Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States. In 2018, we have also held Innovation Days in Sydney Australia and in London.
Topics: company news