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Jim Nichols

Jim Nichols

CMO

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Despite these uncertain times, Partnerize continues to focus on investing to ensure that the platform you rely on is constantly improving and delivering the best possible results. As part of that ongoing effort, we are pleased to announce that Partnerize has acquired BrandVerity, a leading SaaS provider of search monitoring and brand compliance solutions. The addition of BrandVerity’s capabilities to our solution is an important step toward fulfilling our company vision of making it simple for leading brands to realize the full business potential of partnerships.

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In the partner marketing world, lots of articles are published on the channel’s value to marketing and business development leaders. But for chief financial officers (CFOs), not so much. This is unfortunate because CFOs are often much less familiar with the dynamics of this fast-growing sales driver.

In uncertain times, many chief financial officers are asking the digital marketing and ecommerce teams to find ways to drive sales more efficiently, and with less risk. What some CFOs may not be aware of is that partner and affiliate marketing are well-suited to such situations. Further, these channels are highly scalable – many brands have a great deal of untapped sales opportunity available.

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As we all face the current situation, many companies are making decisions about the allocation of marketing resources. One issue that partner marketers face is that some senior leaders in their companies may not understand the partnership and affiliate channels – how they work, the compensation model, and the ROI that is regularly driven from the space.

About a year ago, we published a piece that ran on Forbes that provided a summary of the strengths of this marketing channel. If you find yourself needing to educate internal teams on the value of partnership, we hope these points can be helpful. 

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Many people have asked about what we are seeing in the aggregated data for partner and affiliate programs worldwide and by category of advertiser.

To find out, we’ve examined the March 2020 data for all programs in order to provide insights into how the industry is responding to the current uncertain situation. We also asked our Client Success and Partnerships teams about the topics that they are discussing most as they reach out to their counterparts. 

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In our last post, we reviewed some general advice for going forward. But what about more specifics? What should we be thinking about and pursuing?

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It’s no secret that recent events have had an effect on how we go about the business of partnership. As always, the most important things we can focus on are the health and wellbeing of our families, ourselves, and the many people we work with. That so many people are doing this now – reaching out to one another, sharing ideas, etc. – speaks well for our industry and everyone in it.

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Affiliate Summit West in Las Vegas, one of the biggest annual events in our industry, has come and gone for 2020. Clearly this was the most heavily attended (~6,000+ attendees!) with more hot button topics bubbling up than ever before. As always, it was incredible to see so much passion, intellect, camaraderie, and collaboration on display within our industry.

I’ve been attending ASW since about 2005, and this year, I was downright awestruck by these five observations.

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We are pleased to announce that Cormac Jonas has joined Partnerize as Head of Partnerships - Americas. In this new role, Cormac is leading efforts to build the Partnerize partner ecosystem and foster more business growth for agencies, publishers, affiliates, influencers, and technology companies. He is based in our New York office.

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We are proud to announce (link to release / link to WSJ article) a $50 million growth financing round led by Accel-KKR. The raise also includes an expanded debt facility with Silicon Valley Bank. We will use the funds to accelerate innovation of its industry-leading, AI-powered partner automation platform and to support both regional and global go-to-market initiatives. Joe Porten, Principal at Accel-KKR, will join the Partnerize Board of Directors.

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We’re delighted to announce a new feature in the Partnerize Partner Automation Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners find one another and seamlessly connect. 

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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