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Jim Nichols

Jim Nichols

CMO

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As we all face the current situation, many companies are making decisions about the allocation of marketing resources. One issue that partner marketers face is that some senior leaders in their companies may not understand the partnership and affiliate channels – how they work, the compensation model, and the ROI that is regularly driven from the space.

About a year ago, we published a piece that ran on Forbes that provided a summary of the strengths of this marketing channel. If you find yourself needing to educate internal teams on the value of partnership, we hope these points can be helpful. 

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Many people have asked about what we are seeing in the aggregated data for partner and affiliate programs worldwide and by category of advertiser.

To find out, we’ve examined the March 2020 data for all programs in order to provide insights into how the industry is responding to the current uncertain situation. We also asked our Client Success and Partnerships teams about the topics that they are discussing most as they reach out to their counterparts. 

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In our last post, we reviewed some general advice for going forward. But what about more specifics? What should we be thinking about and pursuing?

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It’s no secret that recent events have had an effect on how we go about the business of partnership. As always, the most important things we can focus on are the health and wellbeing of our families, ourselves, and the many people we work with. That so many people are doing this now – reaching out to one another, sharing ideas, etc. – speaks well for our industry and everyone in it.

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Affiliate Summit West in Las Vegas, one of the biggest annual events in our industry, has come and gone for 2020. Clearly this was the most heavily attended (~6,000+ attendees!) with more hot button topics bubbling up than ever before. As always, it was incredible to see so much passion, intellect, camaraderie, and collaboration on display within our industry.

I’ve been attending ASW since about 2005, and this year, I was downright awestruck by these five observations.

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We are pleased to announce that Cormac Jonas has joined Partnerize as Head of Partnerships - Americas. In this new role, Cormac is leading efforts to build the Partnerize partner ecosystem and foster more business growth for agencies, publishers, affiliates, influencers, and technology companies. He is based in our New York office.

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We are proud to announce (link to release / link to WSJ article) a $50 million growth financing round led by Accel-KKR. The raise also includes an expanded debt facility with Silicon Valley Bank. We will use the funds to accelerate innovation of its industry-leading, AI-powered partner automation platform and to support both regional and global go-to-market initiatives. Joe Porten, Principal at Accel-KKR, will join the Partnerize Board of Directors.

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We’re delighted to announce a new feature in the Partnerize Partner Automation Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners find one another and seamlessly connect. 

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We’re proud to report that Partnerize has been short-listed in the Northern Digital Awards for Best Martech. The Northern Digital Awards celebrate the best in technology from the UK’s vibrant North. At Partnerize, we are proud of both our Newcastle-Upon-Tyne roots and our truly global footprint. Our focus is on changing the face of commerce, whether it's in the US, APAC, across the rest of Europe, and of course the UK.

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We are very pleased to let you know that 11 agencies and clients have been shortlisted with Partnerize for 9 International Performance Marketing Awards categories. Congratulations to our agency partners and clients! 

Starting in 2007, the Performance Marketing Awards have grown into the industry’s largest and leading convention in the world. Now entering its third year, the International Performance Marketing Awards celebrates the exceptional projects across the continent and spotlights an appetite for international recognition. The IPMAs will be acknowledging activity in the key regions of USA, MENA, APAC, LATAM, Western and Eastern Europe. Alongside showcasing the achievements of the past year, the awards offer the perfect networking opportunity for senior representatives from the industry’s leading advertisers, publishers, agencies, agencies, networks and technology providers. 

Here's a list of the shortlisted categories and entries:

IPMA – Best Technology - Partnerize USA – Best Managed Affiliate Program - Sprint and Partnerize USA – Best Performance Marketing Campaign - SSENSE and Partnerize APAC – Best Managed Affiliate Programme – Dan Murphy’s and Partnerize APAC – Best Managed Affiliate Programme – Emirates and Partnerize APAC – Best Performance Marketing Campaign – HP, iProspect, and Partnerize Western Europe – Best Performance Marketing Campaign – Dell, MediaCom, and Partnerize Global – Best Retail Programme – Farfetch and Partnerize Global – Best Use of Data – Hotels.com and Partnerize Global – Best Use of Data – Marriott International and Partnerize

Fingers crossed for everyone.

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ABOUT PARTNERIZE

Partnerize helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide.

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