Partnerize Blog

Jim Nichols

CMO at Performance Horizon
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300,000 Partners!

Posted by Jim Nichols on Aug 8, 2018 9:16:44 AM

Just three weeks ago, our company announced our rebrand from Performance Horizon to Partnerize. Our goal in rebranding was to promulgate a vision for a connected partner ecosystem that acts as a foundation for any form of partnership, anywhere in the world. Since the debut of Partnerize on July 10, more than 5,000 new publishers and brands have been integrated into our community of partners, so that our total number of integrated partners now exceeds 300,000.

This spike in the number of registered partners demonstrates strong market interest in the company’s vision for a massive global partnership ecosystem. Recent additions to the Partnerize ecosystem run the gamut of partner types, including leading consumer brands, channel partners, technology providers, loyalty partners, influencers, referral partners, and affiliate publishers.

We’re so proud that the powerful and versatile Partnerize Partner Management Platform (PMP) makes it easy for global brands to form, manage and make payments to partners of any type. In 2018, the Partnerize PMP will drive and manage more than $6B in revenue and $500M in secure partner payments for more than 300 brands.

Partnerize has a different vision for partnership than many other solutions providers in various segments of the partnership industry. Like a growing number of brands, we view partnership holistically, as a multi-faceted category that describes a host of different types of relationships between brands.

Most companies in our industry are focused on providing a single solution for a single type of partnership. But our vision is to offer a single partner management platform (PMP) that makes it easy for brands to form, manage, make payments to, and predict future results of partnerships using AI. One platform to standardize and automate all of the managerial and executional elements of partnership - to be a platform at the center of a vast global ecosystem of partners of all types. We share a vision with our clients of a massive and rapidly growing partnerships industry that helps clients find new ways to connect with end users and rapidly grow revenue.

Thanks to the more than 300,000 partners and 300+ client brands that choose Partnerize. Companies and influencers interested the benefits of joining our community can learn more and apply to join.

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Topics: company news

NEW BYLINE ON LEVERAGING PARTNERSHIPS IN CHINA

Posted by Jim Nichols on Jul 25, 2018 10:52:01 AM

Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China Entitled How to Leverage Partnerships and Martech to Win in China, the post outlines the reasons why partnership is a great opportunity for China and some actionable advice on how to get started in the world's fastest growing market. Here's a excerpt to whet your appetite:

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Topics: research, data-driven marketing, affiliate

New Byline on Using Partnerships to Drive Subscription Sales

Posted by Jim Nichols on Jul 17, 2018 2:14:14 PM

Our friends at Martech Advisor just published the first byline from our company since the rebranding of Performance Horizon to Partnerize! Entitled, Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter, This article, by Partnerize VP of Operations Charlie Calabrese, explains four ways that great brands are using partnerships in new and interesting ways. Here's an excerpt to give you a taste of what you can find:

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Topics: company news, affiliate, data-driven marketing

Partner & Affiliate Marketing Research: The State and Future of Partnerships Global Survey 4/4

Posted by Jim Nichols on Jul 17, 2018 8:54:00 AM

In this, the final blog post in our partner and affiliate marketing research series, we will summarize some of the fascinating data available in our first-ever global industry study. Entitled, The State and Future of Partnerships, it summarizes the opinions of 1,200 senior marketers from leading brands on the topics of partner and affiliate marketing.

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Topics: Data, research, affiliate

Partner & Affiliate Marketing Research: The State and Future of Partnerships Global Survey 3/4

Posted by Jim Nichols on Jul 16, 2018 9:00:00 AM

This is the third post in our partner and affiliate marketing research series. It summarizes a small slice of the data available in our The State and Future of Partnerships Global Survey recently fielded across four continents. This massive study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the partner and affiliate program businesses and their role in company revenue.

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Topics: research

Partner & Affiliate Marketing Research: The State and Future of Partnerships  Survey 2/4

Posted by Jim Nichols on Jul 13, 2018 8:59:00 AM

Yesterday’s partner and affiliate marketing research post reviewed the key findings of our groundbreaking global research study called The State and Future of Partnerships. This study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the channel and its role in company revenue. 

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Topics: research, affiliate, data-driven marketing

PARTNER & AFFILIATE MARKETING RESEARCH: THE STATE AND FUTURE OF PARTNERSHIPS  SURVEY 1/4

Posted by Jim Nichols on Jul 12, 2018 8:55:00 AM

The partner and affiliate industries have shown a tremendous and continuous record of growth since the inception of the internet. This category and subcategory of marketing tactics have moved from profitable niche to mainstream in just a few short years. It’s clear that partnership is a key driver of revenue for companies in many industries, not a niche business, and that the role of partnerships in the marketing mix is significant.

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Topics: research

How AI is Helping Brands Fight Partner Fraud

Posted by Jim Nichols on Jul 10, 2018 10:29:56 AM

Today, Mediapost published an article by our COO Paul Fellows on the growing role that AI plays in helping brands fight marketing fraud. Here's a little excerpt to whet your appetite:

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Topics: fraud

In Today's Partner Marketing, the Name of the Game is Real-Time Data for Faster Optimization (New Byline)

Posted by Jim Nichols on Jul 10, 2018 10:29:30 AM

Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite. 

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Topics: affiliate, data-driven marketing, partnerships

New Byline Advocates for a Switch from Pixel Tracking

Posted by Jim Nichols on Jul 10, 2018 10:28:53 AM

Regular readers of this blog know that we recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, we also recognize that over time actions by the leading browsers are slowly impeding the ability of pixel tracking to capture a comprehensive view of marketing programs. 

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Topics: "pixel tracking",, "pixel tracking" "data-driven marketing"

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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