Partnerize Blog

Jessica Henig

Associate Director, Partnerships at Partnerize
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What Content Publishers Think About When Partnering with Brands

Posted by Jessica Henig on Jul 30, 2019 11:04:00 AM

With the ever-expanding definition of partnerships, different classes of partners have different goals and expectations. Cashback and coupon sites might have similar goals and interests when it comes to affiliate agreements, while influencer relationships and brand-to-brand partnerships are forged with vastly different rules of the road. When it comes to direct partnerships between brands and premium content publishers — who have highly desirable audiences — each party goes in with a specific set of expectations. Those expectations are rooted in a combination of strategic imperatives and in sound audience analytics and data.

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About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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