Within all aspects of business, it is essential to outline specific and achievable goals. The benefits are clear: this allows your employees to have a definitive understanding of the company objectives and helps with setting priorities. So, why should your partnership channel be any different?
When it comes to partnership programs, it’s easy to fall into the trap of the “if it ain’t broke, don’t fix it” mentality. Things appear to be running smoothly and targets are hopefully being met. However, have you considered whether the initiatives you have in place and the tasks you’re undertaking on a daily basis actually align with your overall business goals?