On November 15, the Partnerize New York team enjoyed dinner with the Firneo Business Development Community to discuss the changing landscape of strategic partnerships.
Our first-ever Innovation Day in New York took place on November 8th, and by all accounts, it was a smashing success. Attendance exceeded expectations, with 156 attendees from around the world coming together at Convene in Downtown Manhattan for an afternoon of thought-provoking content focused on The Science of Partnership. The audience was comprised of Partnerize clients, partners, technology partners, and agency executives from leading US and global brands from a variety of verticals.
These days nobody plans a vacation without doing extensive research into flights, hotels, local attractions, restaurants, etc., with an eye for finding the best value. According to Google Insights, only 9% of U.S. travelers “always” know what brand they want to book with prior to researching. That leaves the majority of travel-seekers available to be influenced by bloggers, influencers, and great deal offers. Thusly, rich content rules the travel world.
Last week several members of the Partnerize team joined with AIM (All Inclusive Marketing), and marketers from leading global brands, for a valuable and thought-provoking event at the Hawksworth Restaurant in Vancouver. Senior level marketers from brands across varied verticals such as retail, finance, and technology attended the dinner. By bringing them together with leaders from AIM and our cross-functional Partnerize team, lively conversation developed on how digital is changing and the ongoing evolution of partner marketing.
What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships.