These days nobody plans a vacation without doing extensive research into flights, hotels, local attractions, restaurants, etc., with an eye for finding the best value. According to Google Insights, only 9% of U.S. travelers “always” know what brand they want to book with prior to researching. That leaves the majority of travel-seekers available to be influenced by bloggers, influencers, and great deal offers. Thusly, rich content rules the travel world.
Last week several members of the Partnerize team joined with AIM (All Inclusive Marketing), and marketers from leading global brands, for a valuable and thought-provoking event at the Hawksworth Restaurant in Vancouver. Senior level marketers from brands across varied verticals such as retail, finance, and technology attended the dinner. By bringing them together with leaders from AIM and our cross-functional Partnerize team, lively conversation developed on how digital is changing and the ongoing evolution of partner marketing.
What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships.