The 2019 shopping season is upon us! We spoke with agency thought leaders on how to maximize affiliate sales over the holidays as most brands fight to compete for partner attention. Check out our latest eGuide: Agency Leaders' Expert Perspectives for holiday sale insights and 2020 affiliate trends from: PartnerCentric, Acceleration Partners, All Inclusive Marketing, Ignite OPM, Gen3 Marketing/OPMpros, JEBCommerce, and Streamline. This eGuide discusses everything from best practices for partner enablement to which deals experts have seen perform extraordinarily well. Here are a few highlights from our conversations:
Over the past decade, consumer holidays such as Black Friday and Cyber Monday have become some of the most anticipated ecommerce shopping events for affiliate marketing. Shopping event sales have grown over $200 Billion -- from about $500 Billion in 2009 to just under three-quarters of a trillion dollars in 2019. That’s 45% growth over the past ten years.