Recently, I had the opportunity to attend several events specifically focused on travel marketing and merchandising. I thought it might be interesting to surface some of the key themes that came up in these experiences.
First, I attended the LVIMA Digital Technology and Planning Day in Las Vegas. While not strictly a travel event, it always attracts a large number of travel marketers. Second, I went to the WBR Digital Travel Connect conference in San Diego , and finally the Eye for Travel event in Las Vegas. Here are some of the themes that continued to surface.