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Anshu Khurana

Anshu Khurana

SVP and Head of Partnerships

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At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners, and partners can work directly with the brands that drive their revenue and profit. It stands to reason that such relationships foster closer and more productive partnerships. They also help better align brands and partners based on insights each can deliver to the other.

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It’s hard to believe that in most regions we are just a few weeks into this new world. Yet, across our industry in my conversations with partners, agencies, and clients, I am already sensing a change in the way that people are responding to the current situation. 

Fundamentally, ours is an industry of doers – people who examine a situation and formulate ways to conduct business in that context. These times have been a big shock to every aspect of life, including business. Some aspects of partnership and affiliate have become more difficult. But partners and brands are now responding and adjusting to this new normal.

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For some time, we have sounded a drumbeat to advocate for partnership, a broad term that encompasses a wide range of partner types, from major media companies to influencers, loyalty communities, channel partners, and affiliates. Most companies are already active in at least some areas of partnerships – in a recent survey we conducted of more than 1,200 brand leaders worldwide, we found that 96% of retailers, travel companies, and financial services companies were active in partnerships.

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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