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Annabel Gray

Associate Director Australia at Silverbean
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It's Time We Focused More on Partnerships: How To Evolve Beyond a Set-and-Forget Approach

Posted by Annabel Gray on Jul 24, 2019 4:18:33 PM


A guest post from Silverbean. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

The partnerships channel has seen explosive growth in the last few years. What was previously a small, and sometimes forgotten channel within a digital marketers mix, is now  driving upwards of 20% of online revenue. With such rapid growth, it’s more important than ever for marketers to focus on and optimize their partner marketing program and move away from the very common a set-and-forget approach.

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Topics: Partner, Considerations, guest blog

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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