Partnerize Blog

Angus Sladden

Customer Success Manager APAC
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Recent Posts

Five Partner Marketing Opportunities Brands Miss When Planning Their Rebrands

Posted by Angus Sladden on Nov 7, 2017 1:54:52 PM

As a marketer, there’s nothing more exciting, and at the same time, more challenging, than a rebrand. Whether the rationale comes down to modernizing your brand, targeting a new audience or needing a better name to communicate your story, it’s important to utilize all of the channels you have at your disposal to ensure your customers are aware of your re-brand and ultimately understand your new messaging.

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Topics: General

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Posted by Angus Sladden on Jul 18, 2017 6:25:43 PM

Working in the martech industry, one question I hear a lot is ‘How do I increase the value of my data?’  There’s over 2.7 zetabytes of data available in the digital universe today and we’re hearing about ‘big data’ more than ever before. Marketers are now strongly focused on becoming data-driven, yet 87% of marketers still consider data their most under-utilised asset. So, how can you increase the value of your data when it’s often difficult to understand where to even start?

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Topics: Technology, Data

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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