A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).
Modern coupons have evolved far beyond the paper trimmings that were once associated with promotional deals. Today, most coupons are digital and many are delivered to highly targeted audiences. Coupons are also very influential during the consumer decision journey – they can even help in building brand awareness and brand loyalty.