We've launched a new and improved suite of commissioning tools, delivering the most powerful and customizable capabilities in the partner marketing space.
The latest major enhancements to the commissioning capabilities give advertisers greater flexibility to define and implement their commissioning strategies and dramatically enhance workflows. The new suite empowers advertisers to structure deals and reward partners based on more precise and effective rules than basic approaches in the affiliate arena.
This launch includes the following features:
- Promotional Commissions: This time-saving feature makes it easy for advertisers to create and manage limited-time, such as holiday, promotions for their partnership programs. This also enables advertisers to quickly pivot and to incentivize their partners when there is specific inventory they want to move, such as unsold hotel rooms or clearance items, and benefits all parties, including consumers.
- Split Commissions: The ability for commissioning to be split across the conversion funnel is something of growing interest within today’s partnership landscape. As influencers and other partners who drive top-of-funnel growth become key contributors to sales, paying them fairly and accurately is as important as paying the partner where the conversion happened. The power to configure these for each partner helps level the playing field for all.
- Commissions by Metadata: To help advertisers make better use of the their data, Partnerize is adding the ability to commission on metadata -- a feature that gives advertisers more granularity on how they pay. For example, travel advertisers can now award partner commissions based on data points such as destination or length of booking, rather than being restricted to purchase price.
- Commissions History: Offering a record of changes to commission rules to advertisers empowers them to understand historical rates across partners and use such insights to drive future strategy and improve sales efficiency.
Regarding this launch, our VP of Product Matt Simmonds said, “We re-examined every aspect of commissioning as a primary component of our platform with an eye toward giving clients and partners the best possible suite of tools for driving revenue."
"Partnerize commissions user interface is one of our top priorities as we look to make it frictionless for enterprises looking to engage, manage, and optimize any kind of partnership to drive growth," he added.
Read more about our latest features in PerformanceIn and see our Press Release on today’s launch. And keep an eye out here for more product news! As part of our mission to innovate and maintain the Partnerize Partner Management Platform’s position as the best-in-breed SaaS solution, we will be introducing many more product enhancements in the coming months.