Partnerize Blog

Announcing Our Enhanced App Tracking Capabilities For Partner Marketing

Posted by Partnerize on May 28, 2019 9:54:59 AM

This year, mobile is expected to represent two-thirds of global retail e-commerce sales, and yet many leading brands do not fully measure mobile app conversions. By capturing all mobile web and in-app sales driven by partnerships — across both iOS and Android devices  billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.

With this opportunity in mind, we are pleased to announce the launch of new groundbreaking capabilities within our app tracking suite — the availability of our new SDK for Android and improved integrations with leading mobile measurement providers. These new capabilities mean that we offer the ability to capture all activity across both Android and iOS devices.

App Tracking SDK for Android

Partnerize customers can now capture in-app and mobile web referrals and sales within Android applications, forming a fully optimized mobile partnership tracking toolset.

Partnerize customers are able to track referrals across all customer journeys, including web-to-app, app-to-web, and app-to-app, all with one partner link for any device. Features include:

  • Product deep linking: Brands can link directly to a product or category page in app.
  • Real time reporting: Brands are able to view all of their in-app sales in real time.
  • SKU-level data: SKU-level data can be passed through the SDK, enabling a true multi-item basket checkout process.
  • Custom metadata: Custom item-level metadata can be attached to a conversion item and viewed in real-time.

 

New Mobile Measurement Provider Integrations
Partnerize now also offers clients integrations for brands using two of the leading third-party providers for mobile measurement, AppsFlyer and Adjust. These integrations offer standardized data mappings and a simple setup, making it easy to get going and get item level data with each app conversion. Integrations with the other leading MMPs will be announced shortly.

 

If you aren't working with Partnerize and would like to learn more, please request a demo today.

Topics: Product, mobile, tracking

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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