Partnerize Blog

Anshu Khurana Joins Partnerize as SVP of Partnerships

Posted by Jim Nichols on Dec 13, 2018 10:44:13 AM

We are pleased to announce that Anshu Khurana has joined Partnerize as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, loyalty, influencer, referral, publisher, and brand-to-brand partners that are connected to the Partnerize platform. She will be based in the company’s San Francisco office.

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Topics: company news

Partnerize Parents Launches

Posted by Partnerize on Dec 12, 2018 9:01:03 AM

We are thrilled to announce that we’re launching our Partnerize Parents policy. What makes this so special is that it offers an enhanced Maternity, Paternity, and adoption leave policies as well as some other benefits to support our Partnerize parents so they can meet family obligations as they balance work and family life. This is offered on a global level to all employees with at least one year's continuous service.

Partnerize recognizes that becoming a parent brings some unique challenges which can range from learning how to negotiate with a toddler, managing to answer the “why” interrogation, knowing the correct way to make boo boos stop hurting or mastering the 3-minute power nap. We have designed a policy to support parents within Partnerize right from the beginning of their parenthood journey, and throughout, so they don’t have to stress and can focus on the little people in their lives.

Our new, groundbreaking policy is designed to enable our families to spend time together in those first few weeks, months and beyond, to allow flexibility to be there when needed .

Here's a topline on the program: 

Enhanced Primary Caregiver Paid Parental Leave
Partnerize offers this paid leave benefit to employee new parents if they will be the primary caregiver:

6 months salary at full pay
An additional 6 months salary at half pay
Return to the company in the same or equivalent job
Option for phased return to work over 6 week period

While in some parts of the world this is traditionally referred to as a maternity benefit, Partnerize will offer this to employee parents that will be primary caregivers in the first year, whatever their gender. This benefit is for new births or adoptions.

Enhanced Non-Primary Caregiver Paid Parental Leave
Partnerize offers this paid leave benefit to employee new parents who will be the non-primary caregiver.

2 weeks at full pay upon birth or adoption

While this type of benefit is often referred to as a paternity benefit, Partnerize will offer this to employee parents that will be non-primary caregivers in the first year, whatever their gender. This benefit is for new births or adoptions.

New Arrival Benefit

In the first paycheck after a birth or adoption, employee receives £100 or local currency equivalent for initial incidental expenses like baby clothes, take-out, and all-important caffeine.

Family Days

Parents of children under 18 will also have the option to take up to five “family days” -- analogous to personal days -- for family-related obligations like ill children, school activities, and acute childcare needs. 

We're extremely proud to offer this policy across all offices around the world. 

Read the full press release here and details of the program here.

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Highlights Video of Our First Innovation Day in New York

Posted by Miriam Tremelling on Dec 4, 2018 2:15:00 PM

Here's a recap of our first Innovation Day in New York!

Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. Held on November 8th 2018, Innovation Day New York was the seventh such event, and the second to take place in the United States. In 2018, we have also held Innovation Days in Sydney, London, and San Francisco..

Thanks to all who attended and to our incredible speakers from Sprint, Marriott International, adidas, and Condé Nast. 

See the video here:

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Topics: company news, Events

The Evolution Of Couponing

Posted by Alexander Hold on Nov 26, 2018 1:54:12 PM

A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).


The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.

In this guest blog post on, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.

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Topics: guest blog, Partner, Technology

Dinner In NYC With Firneo Community

Posted by Holly Brim on Nov 26, 2018 10:15:58 AM

On November 15, the Partnerize New York team enjoyed dinner with the Firneo Business Development Community to discuss the changing landscape of strategic partnerships.

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Topics: Events, partnerships

Partnerize Innovation Day Conquers The Big Apple

Posted by Holly Brim on Nov 19, 2018 8:00:00 AM

 Our first-ever Innovation Day in New York took place on November 8th, and by all accounts, it was a smashing success. Attendance exceeded expectations, with 156 attendees from around the world coming together at Convene in Downtown Manhattan for an afternoon of thought-provoking content focused on The Science of Partnership. The audience was comprised of Partnerize clients, partners, technology partners, and agency executives from leading US and global brands from a variety of verticals.

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Topics: Events, company news

My Take on eTail Connect West 2018

Posted by Rob Binsfeld on Nov 15, 2018 7:30:00 AM

This year I had a great opportunity to attend the eTail Connect West conference in San Diego. Conferences are a great opportunity to discover more about what’s on the minds of leading strategic marketers. And because the pace of digital retail is so frenetic, these eTail events can be very valuable.

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Hot Topics From the Travel Marketing Event Circuit

Posted by Geo Googins on Nov 13, 2018 12:07:00 PM

Recently, I had the opportunity to attend several events specifically focused on travel marketing and merchandising. I thought it might be interesting to surface some of the key themes that came up in these experiences.  

First, I attended the LVIMA Digital Technology and Planning Day in Las Vegas. While not strictly a travel event, it always attracts a large number of travel marketers. Second, I went to the WBR Digital Travel Connect conference in San Diego , and finally the Eye for Travel event in Las Vegas. Here are some of the themes that continued to surface.

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Topics: Travel

Mike Lemberg Joins Partnerize as CFO

Posted by Jim Nichols on Nov 13, 2018 9:07:00 AM

Today, we are pleased to announce that we have hired Mike Lemberg as our new Chief Financial Officer.  As our new CFO, he will oversee the finance, legal and HR functions and be responsible for the financial strategy of the company. Lemberg will be based in the company’s San Francisco office.

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Topics: company news

Partnerize Announces $9M in Additional Funding Led by GP Bullhound

Posted by Jim Nichols on Nov 6, 2018 7:08:00 AM

Today we are proud to announce $9M in additional investment, at a $127M valuation. The round was led by GP Bullhound, a leading global technology advisory and investment firm.  The proceeds will be used for additional sales and marketing expansion, and to support further growth and development of a global partner ecosystem centered on the company’s SaaS partner management platform. A small portion will be used for secondary purposes.

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Topics: company news

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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