For some time, we have sounded a drumbeat to advocate for partnership, a broad term that encompasses a wide range of partner types, from major media companies to influencers, loyalty communities, channel partners, and affiliates. Most companies are already active in at least some areas of partnerships – in a recent survey we conducted of more than 1,200 brand leaders worldwide, we found that 96% of retailers, travel companies, and financial services companies were active in partnerships.
Mike McNerney, Senior Director of Strategic Alliances, has had a byline published in MarTech Advisor. Mike writes about how the evolving partnership channel is driving more sales than ever for leading brands and this creates a huge incremental revenue opportunity for their agency partners. He outlines several ways agencies can drive value for brands already working with them. Here is an excerpt from Mike's article:
In this byline in Forbes, Partnerize Chief Marketing Officer Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions, and how the availability of richer data partner marketing is a major benefit of the channel. Read this excerpt to see how do your most frequently referenced data sets measure up on accuracy, context and relevance:
At Partnerize, we know it’s important to keep our clients and the industry updated on changing browser policies and how they might impact partnership tracking. This blog post is designed to update you on:
You’ve gone through the timely process of evaluating your partner/affiliate management options. Now it's time to begin the process of going live on your new platform. Making the transition from one partner management platform to another can seem a little daunting. It might feel like shifting your entire partner base to a new provider is a huge undertaking.
An interview with Shuli Mantsur, Director of Partnerships at Lending Express
From time to time, we publish perspectives and ideas from our clients and partners. We are pleased to publish a range of these opinions, which reflect the POVs of the individuals featured. Clients and partners interested in being featured here are invited to speak with their Partnerize contacts for more information and next steps.
This year, mobile is expected to represent two-thirds of global retail e-commerce sales, and yet many leading brands do not fully measure mobile app conversions. By capturing all mobile web and in-app sales driven by partnerships — across both iOS and Android devices — billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.With this opportunity in mind, we are pleased to announce the launch of new groundbreaking capabilities within our app tracking suite — the availability of our new SDK for Android and improved integrations with leading mobile measurement providers. These new capabilities mean that we offer the ability to capture all activity across both Android and iOS devices.
Jo Zhang, Partnerize Client Services Executive in APAC, has published an article about the massive tourist opportunity for retailers in Australia. The byline, published in MarketingMag, explores how retailers can capitalize on the 9.27 million tourists visiting Australia annually and spending $15 billion while there.
Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how Partnerize uses AI to solve real business problems. He says, "We want our brands to make wiser choices, and do so faster, with access to real-time data and insights coupled with powerful AI-driven tools to help sift through all the signals and find the right courses of action." Read more from Matt's interview:
Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that discusses the ways in which partnerships can be excellent tools for customer acquisition. The three keys to success are leveraging first-party data, judicious partner selection, and creativity. Here is an excerpt from Jim's article: