Partnerize Blog

The value that you derive from your partner marketing technology is not solely dependent on the capabilities of the platform. Often, the support you receive is just as important.  

As a general rule, most vendors will provide you with support avenues such as centralised email addresses or phone numbers which direct your queries through to a Client Services Team. In a nutshell, Client Services is responsible for your overall experience with both the technology and your technology provider, designed to provide you with a uniquely positive experience that delivers a solution.

Partnerize CMO Jim Nichols has published a byline in Forbes, entitled Three Things Retail CFOs Need To Know About Partner Marketing. The article outlines key points for CFOs who want to learn more about this fast-growing channel from a financial perspective.

Today I am thrilled to provide a review of our 2018 achievements in the areas of revenue and client growth, investment, partner growth, awards, and key hires. Here are some of the highlights from this strong year for our company.

Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z. 

Partnerize APAC Marketing Director SarahKelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019. With the remarkable rise of eCommerce in Southeast Asia, brands are turning to partner marketing as an efficient and cost-effective way to drive customer acquisition and repeat purchases. This post shines a light on the biggest trends to watch for partner marketing in this region this year.

Here are the first two trends Sarah covers in the piece:

We're honored to have two of our co-founders, CEO Malcolm Cowley and VP of Revenue EMEA Sean Sewell, recognized on the PerformanceIn 50 List of Top Performance Marketers in 2018.

We are pleased to announce that Anshu Khurana has joined Partnerize as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, loyalty, influencer, referral, publisher, and brand-to-brand partners that are connected to the Partnerize platform. She will be based in the company’s San Francisco office.

We are thrilled to announce that we’re launching our Partnerize Parents policy. What makes this so special is that it offers an enhanced Maternity, Paternity, and adoption leave policies as well as some other benefits to support our Partnerize parents so they can meet family obligations as they balance work and family life. This is offered on a global level to all employees with at least one year's continuous service.

Here's a recap of our first Innovation Day in New York!

Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. Held on November 8th 2018, Innovation Day New York was the seventh such event, and the second to take place in the United States. In 2018, we have also held Innovation Days in Sydney, London, and San Francisco..

A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.

In this guest blog post on Partnerize.com, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.