Partnerize blog

Last week we brought 16 of our customers together for our first virtual customer roundtable. One of our key topics was adaptability – a timely topic for every brand or business given the massive changes that COVID-19 has spawned globally. Even the way in which we run roundtables has changed – shifting to an online format instead of an in-person gathering. The second discussion focused on incrementality in the partnerships channel, with attendees eager to provide input and hear from other brands.

At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners, and partners can work directly with the brands that drive their revenue and profit. It stands to reason that such relationships foster closer and more productive partnerships. They also help better align brands and partners based on insights each can deliver to the other.

Every two weeks, we report on the click and conversion activity we see across our platform, in order to provide the market with some insight into key trends in the partnerships industry. These data show the activity we are seeing during these challenging times, among those clients who allow their data to be aggregated and reported in this manner.

While our 300+ advertisers are not necessarily representative of the entire market, the data from these massive programs can provide visibility into what a big sample of large advertisers is doing in response to the current environment.

Despite these uncertain times, Partnerize continues to focus on investing to ensure that the platform you rely on is constantly improving and delivering the best possible results. As part of that ongoing effort, we are pleased to announce that Partnerize has acquired BrandVerity, a leading SaaS provider of search monitoring and brand compliance solutions. The addition of BrandVerity’s capabilities to our solution is an important step toward fulfilling our company vision of making it simple for leading brands to realize the full business potential of partnerships.

This week, in conjunction with PwC, the IAB UK released its annual Digital AdSpend Study, measuring the size of the digital advertising market in the UK. Partnerize was once again happy to contribute our own figures to the study to help give an accurate representation of the affiliate channel and its contributions to the wider digital advertising industry. With that in mind, we wanted to take a look at some of the results and what this means specifically for performance marketing in the UK. 

To say 2020 is not quite going to plan is somewhat of an understatement. COVID-19 has impacted our lives in countless ways and the impact of the virus will almost certainly leave permanent changes to the way we work and live.

My position in Customer Success at Partnerize means that during this period, I’ve been in constant communication with some of the world’s most well-known brands and that’s resulted in not only a view of what individual brands are doing in response, but also a view of where the industry is in terms of dealing with the issues being presented to them.

As part of an effort to keep the industry informed about the state of the partnerships industry, Partnerize is conducting aggregated analysis of click and conversion activity by category during these uncertain times. These data show the activity we are seeing across the Partnerize Platform, among those clients who allow their data to be aggregated and reported in this manner.

Our 300+ advertisers are not necessarily representative of the market in total, but they can provide visibility into what a big sample of large advertisers is doing in response to the times.

Welcome to our content and virtual event series, Growing Together in Uncertain Times.   As the global COVID-19 pandemic continues, challenges for brands and partners are changing daily. At Partnerize, our focus is to be a resource for our clients, partners, and the entire partner marketing community as we face these challenges together. That is why we have created this new content series consisting of eGuides, webinars, and blog posts. The goal of this content is to spark ideas and conversation around improving business results and meeting immediate challenges through partnership.  

It’s hard to believe that in most regions we are just a few weeks into this new world. Yet, across our industry in my conversations with partners, agencies, and clients, I am already sensing a change in the way that people are responding to the current situation. 

Fundamentally, ours is an industry of doers – people who examine a situation and formulate ways to conduct business in that context. These times have been a big shock to every aspect of life, including business. Some aspects of partnership and affiliate have become more difficult. But partners and brands are now responding and adjusting to this new normal.

GLOBAL BRANDS. UNIQUE OPPORTUNITY.

The Partnerize Partnership Automation Platform connects over 300 leading global brands with thousands of partners, driving extraordinary growth for all involved. The AI-powered platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from the fast-growing partner marketing channel. More than $6Billion in partner sales is tracked through Partnerize annually.