Partnerize Blog

We've just announced several major enhancements to our industry-leading partner automation solution. The new capabilities expand the Partnerize platform's ability to deliver comprehensive partnership automation and unique intelligence to drive the best possible results for global brands. 

The Performance Marketing Association (PMA) has released its first-ever industry-wide study of performance marketing spending in the United States. The study gathered data from Partnerize and seven other leading affiliate/partnership networks and marketing platforms to assess the overall size of the US performance marketing spending.

With the ever-expanding definition of partnerships, different classes of partners have different goals and expectations. Cashback and coupon sites might have similar goals and interests when it comes to affiliate agreements, while influencer relationships and brand-to-brand partnerships are forged with vastly different rules of the road. When it comes to direct partnerships between brands and premium content publishers — who have highly desirable audiences — each party goes in with a specific set of expectations. Those expectations are rooted in a combination of strategic imperatives and in sound audience analytics and data.

A guest post from Silverbean. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

The partnerships channel has seen explosive growth in the last few years. What was previously a small, and sometimes forgotten channel within a digital marketers mix, is now  driving upwards of 20% of online revenue. With such rapid growth, it’s more important than ever for marketers to focus on and optimize their partner marketing program and move away from the very common a set-and-forget approach.

Do you want to work at the crossroads of partnership and cutting-edge SaaS technology? Come join the global leader in partnership automation! We have a variety of openings around the world in Sales, Marketing, Client Services, and Engineering. Working for Partnerize gives you the opportunity to be part of something big. Check out our openings below.

Our AI-powered Partnerize Partner Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for dramatically improving ROI from this fast-growing sales channel. Our latest feature releases are aimed at making it even easier to achieve growth, whether by partnering more smartly or managing campaigns on-the-go. Here are our latest product features to launch, and one that's coming soon.

A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

Modern coupons have evolved far beyond the paper trimmings that were once associated with promotional deals. Today, most coupons are digital and many are delivered to highly targeted audiences. Coupons are also very influential during the consumer decision journey – they can even help in building brand awareness and brand loyalty.

Partnerize Co-founder and VP Revenue Sean Sewell was recently interviewed by PerformanceIn as part of their IPMA Takeover Week. The interview was focused on what it meant to win the Best Performance Marketing Technology award at the 2018 International Performance Marketing Awards, and what's changed at Partnerize in the year since winning the honor.

Here is an excerpt from Sean's interview:

Partnerize’s VP Customer Success APAC, Alix Simpson has had a byline called How to Fight Back Against Exploding Media Costs published in B&T. In it, she offers several strategies for handling rising media costs in Australia - or anywhere - including SEO, media partnerships, and more. Here is an excerpt from Alix's article: