Partnerize Blog

These days nobody plans a vacation without doing extensive research into flights, hotels, local attractions, restaurants, etc., with an eye for finding the best value. According to Google Insights, only 9% of U.S. travelers “always” know what brand they want to book with prior to researching. That leaves the majority of travel-seekers available to be influenced by bloggers, influencers, and great deal offers. Thusly, rich content rules the travel world.

In this first installment of our interview series, we speak with Stephanie Harris, Owner and CEO of PartnerCentric. She shares her keen insights on the direction of the industry, how partnership is evolving, the role of data, and the future of partnership.

Partnerize has been shortlisted for six 2018 International Performance Marketing Awards. The International PMAs recognize the very best in global performance marketing and celebrate innovation, creativity, and success within our industry.

The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.

 Photo by Sai De Silva on Unsplash

When it comes to launching your partner marketing program, it’s often the people behind the scenes who ensure a successful launch. Whether you’re migrating from an affiliate network or taking your first steps into the world of partnerships, a dedicated Integrations team is pivotal in your journey.

But what does an Integrations team actually do?

Just three weeks ago, our company announced our rebrand from Performance Horizon to Partnerize. Our goal in rebranding was to promulgate a vision for a connected partner ecosystem that acts as a foundation for any form of partnership, anywhere in the world. Since the debut of Partnerize on July 10, more than 5,000 new publishers and brands have been integrated into our community of partners, so that our total number of integrated partners now exceeds 300,000.

This spike in the number of registered partners demonstrates strong market interest in the company’s vision for a massive global partnership ecosystem. Recent additions to the Partnerize ecosystem run the gamut of partner types, including leading consumer brands, channel partners, technology providers, loyalty partners, influencers, referral partners, and affiliate publishers.

We’re so proud that the powerful and versatile Partnerize Partner Management Platform (PMP) makes it easy for global brands to form, manage and make payments to partners of any type. In 2018, the Partnerize PMP will drive and manage more than $6B in revenue and $500M in secure partner payments for more than 300 brands.

Partnerize has a different vision for partnership than many other solutions providers in various segments of the partnership industry. Like a growing number of brands, we view partnership holistically, as a multi-faceted category that describes a host of different types of relationships between brands.

Most companies in our industry are focused on providing a single solution for a single type of partnership. But our vision is to offer a single partner management platform (PMP) that makes it easy for brands to form, manage, make payments to, and predict future results of partnerships using AI. One platform to standardize and automate all of the managerial and executional elements of partnership - to be a platform at the center of a vast global ecosystem of partners of all types. We share a vision with our clients of a massive and rapidly growing partnerships industry that helps clients find new ways to connect with end users and rapidly grow revenue.

Thanks to the more than 300,000 partners and 300+ client brands that choose Partnerize. Companies and influencers interested the benefits of joining our community can learn more and apply to join.

I had the pleasure of attending my first Affiliate Summit East (or West) last week. I was excited to soak it all in, check out as many sessions as I could, hear the buzz at the Meet Market, and do a bit of networking.

Taking place over three days at the Marriott Marquis in Times Square, the event had somewhat of a family reunion feel. It also had a very international vibe — with attendees  from 70+ countries representing over 1,700 companies. Content consisted of 50 presentations, and panels from over 60 speakers covering the latest industry trends, analyses, and challenges. Overall, ASE18 did not disappoint.

Last Fall, Safari introduced something called Intelligent Tracking Prevention, or ITP, which created new limits on the effectiveness of third-party advertising tracking using pixel-based methodologies. In the recent Apple Worldwide Developers Conference technology preview, the company announced that it will be implementing a second set of ITP policies, Intelligent Tracking Prevention 2 (or ITP 2). This blog post is intended to:

At Partnerize we like to create a positive “work hard play hard” culture. Our robust platform is great evidence of the former. And a fine example of the latter was our recent participation in Rough Runner Northeast, a fantastic sports and recreation event held annually in multiple locations around Britain.

Last week several members of the Partnerize team joined with AIM (All Inclusive Marketing), and marketers from leading global brands, for a valuable and thought-provoking event at the Hawksworth Restaurant in Vancouver. Senior level marketers from brands across varied verticals such as retail, finance, and technology attended the dinner. By bringing them together with leaders from AIM and our cross-functional Partnerize team, lively conversation developed on how digital is changing and the ongoing evolution of partner marketing.