It can be a challenge when it comes to defining incrementality is and what it means to your business. For some marketers, incrementality means net new customers, for others, it is purely an uplift in sales, and for others, it is repeat purchases and lifetime value. No matter your interpretation of it, one of the most common things I hear when it comes to incrementality within the partner/affiliate channel is “we would have driven that sale anyway.”

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Combination of companies immediately creates the global leader in software and service for the partnership marketing category

Today we officially announce Partnerize’s acquisition of Pepperjam, a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients. 

With a rich history in affiliate marketing technology and managed services, Pepperjam developed a well-respected presence in North America as a leading provider to 1000+ retail and direct-to-consumer brands.

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Register now to reserve your space on Wednesday, August 12th at 11am PT/2pm ET

A new commissioned study by Forrester Consulting, The Total Economic Impact™️ (TEI) of Partnerize, shows switching to Partnerize yields $11.3M over three years and an ROI of 330%. Join us for our webinar to find out how switching Partnerize can help you maximize partner marketing ROI.

The webinar will feature a special guest speaker from Forrester, Veronica Iles, and Partnerize CMO Jim Nichols. They will reveal the TEI findings, based on the experience of enterprises who work with Partnerize.

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In partner and affiliate marketing, the ability to make timely and accurate partner payments is absolutely critical to successful, ongoing, revenue-generating relationships. Partnerize has always had industry-leading proprietary payment capabilities that make it easy for clients to run global programs. With payments run in-house, Partnerize empowers brands to pay partners any time and almost anywhere in over 60 currencies, with faster turnaround time than other networks or SaaS providers. 

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At Partnerize, we work hard to be the best platform for partners to drive more sales for advertisers – and earn commissions for themselves. In addition to being the tech leader, we pride ourselves on providing best-in-class service through our global customer success and support teams. We are pleased to now introduce the Partnerize Partner Resource Center, which merges these two strengths together to empower our end-users with more holistic self-guided support. The Resource Center also puts Partnerize product announcements front and center so our clients and partners stay informed of the latest and greatest from our team.  

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The entire digital marketing industry seems to be talking about the WWDC announcement stating that later this year, apps will need to ask the user’s permission to track them or access a device’s Identifier for Advertisers, or IDFA.

From the Apple Developer site:

With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user’s permission through the AppTrackingTransparency framework to track them or access their device’s advertising identifier. Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes. Tracking also refers to sharing user or device data with data brokers.

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I actually started writing this piece before the current global crisis began. COVID-19 has made me realize even more that silos within an organization are real barriers to better performance.  This pandemic has forced us to adapt and put new plans in place to overcome these challenges and work more synergistically. Ultimately, it’s made many teams work more effectively together.

I have been speaking with a lot of our customers about partnerships, to understand how they have found new ways to connect internally to be more successful. Collaborating is important within a team, but it also is important to work well across teams to get the best results.

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Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted in the deep racial biases and inequities ingrained in society, culture and institutions.

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In early April, when many parts of the world were long since on lockdown, we began looking at click and conversion activity across the Partnerize platform. As you well know, at that time, much of the travel industry was grounded, physical retail other than essentials was shut down, and the majority of purchases for many retailers shifted to e-commerce. Our intent in looking at the data was to report the trends in not just the partnership industry but also to provide a glimpse into consumer priorities during the pandemic.

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Last week we brought 16 of our customers together for our first virtual customer roundtable. One of our key topics was adaptability – a timely topic for every brand or business given the massive changes that COVID-19 has spawned globally. Even the way in which we run roundtables has changed – shifting to an online format instead of an in-person gathering. The second discussion focused on incrementality in the partnerships channel, with attendees eager to provide input and hear from other brands.

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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