Partnerize Blog

We’re delighted to report that four of our clients have been shortlisted for Performance Marketing Awards entries, for programs delivered via the Partnerize platform! We at Partnerize have also been shortlisted for the Best Performance Marketing Technology award, after our win of this same award at the International PMAs last fall.

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.

In this installment of our ongoing interview series with industry experts, we speak with Sarah Bundy, founder and CEO of All Inclusive Marketing. She spoke with us about the ever-changing partnership landscape, her predictions for the future of affiliate, and also offered advice for those looking to get started in the channel.

We are pleased to announce that we've completed an integration with ad-fraud solution Anura.io, guaranteeing that brands using Partnerize know they’re advertising to real people. 

The value that you derive from your partner marketing technology is not solely dependent on the capabilities of the platform. Often, the support you receive is just as important.  

As a general rule, most vendors will provide you with support avenues such as centralised email addresses or phone numbers which direct your queries through to a Client Services Team. In a nutshell, Client Services is responsible for your overall experience with both the technology and your technology provider, designed to provide you with a uniquely positive experience that delivers a solution.

With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing events with which you could fill your entire calendar from January to December. Depending on your marketing specialty or niche, it can be tough to figure out which ones will deliver the most value to you in exchange for your time. 

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

Partnerize CMO Jim Nichols has published a byline in Forbes, entitled Three Things Retail CFOs Need To Know About Partner Marketing. The article outlines key points for CFOs who want to learn more about this fast-growing channel from a financial perspective.

Today I am thrilled to provide a review of our 2018 achievements in the areas of revenue and client growth, investment, partner growth, awards, and key hires. Here are some of the highlights from this strong year for our company.

Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z.