Partnerize Blog

AiThority Interview with Matt Simmonds, Chief Product Officer at Partnerize

Posted by Miriam Tremelling on May 22, 2019 5:08:00 PM

Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how Partnerize uses AI to solve real business problems. He says, "We want our brands to make wiser choices, and do so faster, with access to real-time data and insights coupled with powerful AI-driven tools to help sift through all the signals and find the right courses of action." Read more from Matt's interview:

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Topics: Product, partnerships, AI

New Byline: How to Leverage Partnerships for New Customers Acquisition

Posted by Miriam Tremelling on May 21, 2019 4:53:00 PM

Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that discusses the ways in which partnerships can be excellent tools for customer acquisition. The three keys to success are leveraging first-party data, judicious partner selection, and creativity. Here is an excerpt from Jim's article:

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Topics: partnerships, acquisition

New York Innovation Day Examines the Future of Partnership

Posted by Miriam Tremelling on May 15, 2019 9:48:48 AM

Last week we held our second Innovation Day New York event, and third overall in the US. This one was hugely successful, thanks to all of our amazing speakers and attendees. If you are not familiar with our global Innovation Day events, read about the ones we held in London and Sydney earlier this year.

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Topics: Events, partnerships, company news

New Byline: How AI Will Transform Partnerships

Posted by Miriam Tremelling on May 2, 2019 11:05:00 AM

Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focused on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. This time he shares his thoughts on how AI and machine learning will transform partner marketing over the next eighteen months. Here is an excerpt from Matt's second article:

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Topics: Product, partnerships, AI

New Byline: How To Make Retail Influencers More Accountable

Posted by Miriam Tremelling on Apr 30, 2019 4:55:00 PM

Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer partners accountable for true business results. With influencer marketing investment continuing to grow year-over-year, it's becoming more important for brands to see measurable results from the channel. Here is an excerpt from Anshu's article:

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Topics: partnerships, influencers

European Innovation Day Boldly Explores the Future of Partnerships

We recently held our second annual European Innovation Day event in London, and it was by all counts, a smashing success. Taking place at Landing Forty Two at The Leadenhall Building, attendees were treated to thought-provoking discussions, world-class networking opportunities, and amazing views.

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Topics: Events

Don't Miss Innovation Day NYC 2019

Posted by Jim Nichols on Apr 30, 2019 2:31:49 AM

Partnerize's third US Innovation Day event is coming up soon, and this year's program promises to be our best ever. Innovation Day is a global series of events that Partnerize hosts for the partner marketing industry. This New York Innovation Day will be our tenth event,  and our second in New York. Our event is open to brand leaders and partners.

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New Byline: How Partnerships Can Help Retailers Connect with Millennials

Posted by Miriam Tremelling on Apr 29, 2019 4:53:00 PM

Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming alliances with other brands and marketing partners to extend their each. If you're looking for new and creative ways to reach the discerning Millennial shopper, here is an excerpt from Jason's article: 

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Topics: Retail, affiliate, millennials

New Byline: 4 Strategies to Grow Apparel Sales Through Partnership

Posted by Jim Nichols on Apr 25, 2019 3:17:00 PM

Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power of partnership to their advantage. Whether you're looking to expand your use of influencers or find other creative ways to grow share of sales in the category, this article offers some good advice. Here is an excerpt: 

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Topics: Retail, affiliate, apparel

New Byline: Growth Without Risk? Four Partner Marketing Strategies for Success in Indonesia

Posted by Miriam Tremelling on Apr 24, 2019 3:17:00 PM

Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceInoutlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:

 

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Topics: Business Considerations, Retail, affiliate, southeast asia

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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