Partnerize Blog

Intelligent Partner Discovery Has Arrived

Posted by Miriam Tremelling on Apr 11, 2019 10:44:00 AM

We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner recommendations that will improve revenue growth for our brand and agency customersOur proprietary, AI-based partner recommendation engine scientifically matches brands with the partners with the greatest likelihood of delivering strong revenue and profitability.

Intelligent Partner Discovery solves a problem that has existed since the birth of the partner marketing industry. Early on, there was a drive for quantity over quality to reach scale. With the advent of AI and data science, the industry is evolving. Rather than merely generating a huge uncurated list of potential partners, our tool uses machine learning discern the smartest choices for each brand and prioritizes options accordingly.
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Topics: Product

Exciting New Partnerize Features for Advertisers and Partners

Posted by Partnerize on Apr 3, 2019 11:34:10 AM

We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback to heart, and many new features are influenced by users. Also, as always, our team is also highly focused on usability when rolling out these new features.

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Topics: Product

ITP 2.1 and What it Means to Your Partner Tracking and Measurement

Posted by Simon Fung on Apr 1, 2019 3:31:09 PM

As you know, Safari has introduced a set of features over the past 20 or so months, designed to provide greater privacy to its users. It does this, in part by reducing the flow from third-party tracking cookies to vendors and brands. This feature set is called Intelligent Tracking Prevention.

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Sydney Innovation Day Shines A Light on the Power of Partnership in Australia and across APAC

Posted by Sarah Kelly on Mar 26, 2019 1:44:10 PM

We've just completed our fifth annual Innovation Day event in Sydney, and it was clearly our best ever.

If you are unfamiliar, Innovation Days are a global series of events we deliver in cities like London, San Francisco, New York, and Sydney. The purpose is to bring together the true thought leaders of the partnerships space in a particular region. Strategic thinkers from our customers, partners, and other leading brands convene and collaborate on ways to propel our industry forward, and deliver more effective sales programs and performance marketing campaigns. Our goal with innovation day is to deliver actionable insights that can make a difference to every business in both the short and long terms. 

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Topics: Events

Partner & Affiliate Retail Marketing Research: The State And Future Of Retail Partnerships Survey (Part 1 of 2)

Posted by Miriam Tremelling on Mar 26, 2019 7:00:00 AM

Partnership is an important and growing segment of performance marketing for retailers, driving a significant portion of sales and investment from business leaders. With the majority of retail companies reporting that partnerships now drive more than a fifth of their sales, it’s clear that this highly efficient business channel is now a critical part of many marketing plans.

Nearly all retail brands currently pursue some form of partnership, and view building these out as a high priority. As to how people manage and talk about the industry, we appear to be in a period of flux, with no management approach or nomenclature dominating the space. That said, the passion and interest in partnerships among retail business leaders is high.

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Topics: research

Introducing Advanced Mobile Capabilities For Partner Marketing

Posted by Miriam Tremelling on Mar 21, 2019 10:04:00 AM

The mobile commerce opportunity for the partnerships channel is undeniable. This year, mobile is predicted to represent almost two-thirds of global e-commerce. But many leading brands do not fully measure mobile app conversions today. By fully capturing both mobile web and in-app sales driven by partnerships, billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.

With this opportunity in mind, we are excited to announce the launch of our advanced mobile SDK, which provides out-of-the-box support for native app partnerships. This mobile SDK enables brands to capture in-app referrals and record sales that occur within mobile apps, bridging the gap between desktop and mobile activity. 

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Topics: Product

Partnerize Clients Shortlisted for Performance Marketing Awards

Posted by Miriam Tremelling on Feb 27, 2019 9:21:00 AM

We’re delighted to report that four of our clients have been shortlisted for Performance Marketing Awards entries, for programs delivered via the Partnerize platform! We at Partnerize have also been shortlisted for the Best Performance Marketing Technology award, after our win of this same award at the International PMAs last fall.

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AP-Why? The Benefits of API Tracking in the Partner Channel

Posted by Richard Mcilvenna on Feb 21, 2019 10:44:00 AM

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.

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Topics: Technology, Data, "pixel tracking",, ecommerce

Partnerize Interview Series: 6 Questions With Sarah Bundy

Posted by Holly Brim on Feb 12, 2019 8:11:53 AM

In this installment of our ongoing interview series with industry experts, we speak with Sarah Bundy, founder and CEO of All Inclusive Marketing. She spoke with us about the ever-changing partnership landscape, her predictions for the future of affiliate, and also offered advice for those looking to get started in the channel.

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Partnerize and Anura Integrate to Provide Partner Marketers Real-Time Protection From Fraudulent Traffic

Posted by Miriam Tremelling on Feb 5, 2019 8:14:00 AM

We are pleased to announce that we've completed an integration with ad-fraud solution Anura.io, guaranteeing that brands using Partnerize know they’re advertising to real people. 

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Topics: company news, fraud

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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