Partnerize Blog

Partnerize Clients Shortlisted for Performance Marketing Awards

Posted by Miriam Tremelling on Feb 27, 2019 9:21:00 AM

We’re delighted to report that four of our clients have been shortlisted for Performance Marketing Awards entries, for programs delivered via the Partnerize platform! We at Partnerize have also been shortlisted for the Best Performance Marketing Technology award, after our win of this same award at the International PMAs last fall.

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AP-Why? The Benefits of API Tracking in the Partner Channel

Posted by Richard Mcilvenna on Feb 21, 2019 10:44:00 AM

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.

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Topics: Technology, Data, "pixel tracking",, ecommerce

Partnerize Interview Series: 6 Questions With Sarah Bundy

Posted by Holly Brim on Feb 12, 2019 8:11:53 AM

In this installment of our ongoing interview series with industry experts, we speak with Sarah Bundy, founder and CEO of All Inclusive Marketing. She spoke with us about the ever-changing partnership landscape, her predictions for the future of affiliate, and also offered advice for those looking to get started in the channel.

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Partnerize and Anura Integrate to Provide Partner Marketers Real-Time Protection From Fraudulent Traffic

Posted by Miriam Tremelling on Feb 5, 2019 8:14:00 AM

We are pleased to announce that we've completed an integration with ad-fraud solution Anura.io, guaranteeing that brands using Partnerize know they’re advertising to real people. 

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Topics: company news, fraud

How Partnerize Delivers Superior Support For Your Partner Program

Posted by Amahl Anand on Jan 30, 2019 7:12:22 PM

The value that you derive from your partner marketing technology is not solely dependent on the capabilities of the platform. Often, the support you receive is just as important.  

As a general rule, most vendors will provide you with support avenues such as centralised email addresses or phone numbers which direct your queries through to a Client Services Team. In a nutshell, Client Services is responsible for your overall experience with both the technology and your technology provider, designed to provide you with a uniquely positive experience that delivers a solution.

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Topics: Support, Considerations

17 Industry Conferences and Events That We're Attending This Year

Posted by Miriam Tremelling on Jan 29, 2019 1:07:00 PM

With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing events with which you could fill your entire calendar from January to December. Depending on your marketing specialty or niche, it can be tough to figure out which ones will deliver the most value to you in exchange for your time. 

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Topics: Events, partnerships, ecommerce

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

Posted by Miriam Tremelling on Jan 18, 2019 11:04:00 AM

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

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Topics: Business Considerations, Retail, affiliate

New Byline: Three Things Retail CFOs Need To Know About Partner Marketing

Posted by Miriam Tremelling on Jan 10, 2019 11:51:30 AM

Partnerize CMO Jim Nichols has published a byline in Forbes, entitled Three Things Retail CFOs Need To Know About Partner Marketing. The article outlines key points for CFOs who want to learn more about this fast-growing channel from a financial perspective.

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Topics: finance

Partnerize Celebrates 2018 Growth and Achievements

Posted by Jim Nichols on Jan 3, 2019 11:27:32 AM

Today I am thrilled to provide a review of our 2018 achievements in the areas of revenue and client growth, investment, partner growth, awards, and key hires. Here are some of the highlights from this strong year for our company.

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New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z

Posted by Partnerize on Jan 3, 2019 10:18:00 AM

Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z

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Topics: Retail, ecommerce

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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