As we all face the current situation, many companies are making decisions about the allocation of marketing resources. One issue that partner marketers face is that some senior leaders in their companies may not understand the partnership and affiliate channels – how they work, the compensation model, and the ROI that is regularly driven from the space.

About a year ago, we published a piece that ran on Forbes that provided a summary of the strengths of this marketing channel. If you find yourself needing to educate internal teams on the value of partnership, we hope these points can be helpful. 

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Many people have asked about what we are seeing in the aggregated data for partner and affiliate programs worldwide and by category of advertiser.

To find out, we’ve examined the March 2020 data for all programs in order to provide insights into how the industry is responding to the current uncertain situation. We also asked our Client Success and Partnerships teams about the topics that they are discussing most as they reach out to their counterparts. 

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Join the conversation on Wednesday, April 22, at 2:30pm GMT as we co-host a webinar with PerformanceIN on moving forward in times of change and uncertainty.

In recent months, circumstances across the globe have brought about unprecedented changes for all of us in both our personal and professional lives. Many brands are facing unheard-of circumstances, with both immediate challenges to address and big opportunities to prepare for accelerated growth in the future. During times like these,  it’s more important than ever to reach out to one another, share ideas and find innovative paths to growth (see our earlier blog post for more details.)

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In our last post, we reviewed some general advice for going forward. But what about more specifics? What should we be thinking about and pursuing?

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It’s no secret that recent events have had an effect on how we go about the business of partnership. As always, the most important things we can focus on are the health and wellbeing of our families, ourselves, and the many people we work with. That so many people are doing this now – reaching out to one another, sharing ideas, etc. – speaks well for our industry and everyone in it.

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On the 4th March, we brought the partnership community together for the sixth annual Sydney Innovation Day. Set at the iconic Sydney Opera House, we were joined by our customers, partners, agencies and other leading brands to hear from a number of insightful speakers. 

Note: Industry discussions are very valuable — they give us time to share ideas and thoughts with others active in the space. This event occurred before many governments felt the need to provide guidance on in-person gatherings. While since this event we and many other organizations have instituted a no in-person events policy in response to changing circumstances, we are committed to helping foster conversations and will be moving to virtual formats so that the sharing and ideas can continue to flow. 

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On the heels of our global Agency Certification Program launch, we are pleased to announce that Neo Media World APAC has been awarded Diamond Agency Partner certification. Diamond certification reflects Neo Media World APAC's expertise using the Partnerize Partnership Automation Platform and the agency's depth of successful in-market experience across multiple client engagements.

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We are very pleased to share that Partnerize, alongside a combined nine clients and agencies, has been shortlisted for 8 Performance Marketing Awards this year. 2020 marks the 14th annual Performance Marketing Awards, which showcase the industry's most innovative and groundbreaking campaigns, technologies, companies, and individuals.

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We're thrilled to welcome leading digital fashion retailer Pomelo to Partnerize, as they have selected us to be their exclusive partnership automation solution provider.

Pomelo’s decision to choose Partnerize is part of their wider strategy to integrate a catalog of innovative technologies, enabling the fashion-technology company to develop a 360-degree view of their customers and to optimize workflows. In line with their omnichannel strategy, Pomelo leverages best-of-breed technologies to establish a seamless customer experience and capture business insights. Pomelo will use the Partnerize Platform to increase partner-driven sales, ensure accurate traffic and revenue attribution, and expand its partner ecosystem with new partners that can drive outstanding scale. 

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Our new tiered recognition program highlights agencies that combine strong platform knowledge with depth of experience that use Partnerize to drive extraordinary growth for clients.

We've just announced the launch of our tiered global Agency Certification Program. The initiative recognizes marketing agencies with demonstrated success using the Partnerize platform to power more successful partnerships.

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ABOUT PARTNERIZE

Partnerize helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide.

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