Partnerize Blog

A guest post from Virginia Rizzi, Head of Affiliate Marketing, at Glass Digital. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

In this post, Virginia shares why both SEO and affiliate marketing strategies require an element of outreach, and how your approach should differ depending on the opportunity.

We are pleased to announce our new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing.

Affiliate Summit West in Las Vegas, one of the biggest annual events in our industry, has come and gone for 2020. Clearly this was the most heavily attended (~6,000+ attendees!) with more hot button topics bubbling up than ever before. As always, it was incredible to see so much passion, intellect, camaraderie, and collaboration on display within our industry.

I’ve been attending ASW since about 2005, and this year, I was downright awestruck by these five observations.

As you may know, Google has been gradually changing the way that Chrome handles mixed content on secure (HTTPS) pages. In this context, mixed content refers to  non-secure (HTTP) tags, pixels, etc., that are incorporated into HTTPS pages. 

A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

As we start 2020, optimization for tracking mobile app conversions has become an essential piece of the affiliate marketing mix. Research shows consumers are viewing 4.2x more items in apps compared to mobile web and people are 3x more likely to convert within the app than via a mobile site. The experience of shopping in-app has reduced shopping cart abandonment, as apps save users’ selections to facilitate quick checkouts. In addition, users who downloaded a mobile app were 40.4% more likely to buy more of a brand’s goods. 

We’re pleased to announce a set of upcoming product enhancements to help partner marketers drive faster growth, help mitigate fraud, and streamline time-consuming workflows.  

The package of new features includes a new AI-powered fraud management suite, more powerful partner communications tools, mobile partnerships enhancements, and a browser extension deep linking tool for partners. These innovations will reduce or eliminate time-consuming tasks that distract brands and partners from devising and delivering new growth strategies and programs. 

In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. The channel is becoming a fixture in the marketing mix, with new resources such as dedicated partnership managers and increased budget allocations becoming the norm. This comes as no surprise, considering the outstanding return on ad spend (ROAS) that the channel delivers.

We are pleased to announce that Cormac Jonas has joined Partnerize as Head of Partnerships - Americas. In this new role, Cormac is leading efforts to build the Partnerize partner ecosystem and foster more business growth for agencies, publishers, affiliates, influencers, and technology companies. He is based in our New York office.

We are proud to announce (link to release / link to WSJ article) a $50 million growth financing round led by Accel-KKR. The raise also includes an expanded debt facility with Silicon Valley Bank. We will use the funds to accelerate innovation of its industry-leading, AI-powered partner automation platform and to support both regional and global go-to-market initiatives. Joe Porten, Principal at Accel-KKR, will join the Partnerize Board of Directors.

Are you looking for your next challenge now that 2020 is here? Are you interested in working at one of the most innovative SaaS technology companies around? Join the global leader in partnership automation and the back-to-back Best Technology award winner at the International Performance Marketing Awards! We have exciting openings around the world in Client Services, Customer Success, Deployment, Partnerships, Product Development, Sales, and other areas.

Working for Partnerize gives you the opportunity to be part of something big. Take a look at our current openings below.