Partnerize Blog

We’re proud to report that Partnerize has been short-listed in the Northern Digital Awards for Best Martech. The Northern Digital Awards celebrate the best in technology from the UK’s vibrant North. At Partnerize, we are proud of both our Newcastle-Upon-Tyne roots and our truly global footprint. Our focus is on changing the face of commerce, whether it's in the US, APAC, across the rest of Europe, and of course the UK.

We are pleased to announce the launch of our turnkey integration with ZINE, a global leader in influencer marketing. This integration gives brands using Partnerize a premium influencer discovery process with the tools to more effectively manage and grow their influencer campaigns, as well as to prove influencer marketing ROI.

For financial services companies, customer acquisition and maximizing customer lifetime value are becoming more challenging than ever. Many banks, insurance providers, and other financial companies are turning to partnerships to acquire customers more cost-effectively. This blog post explores five ways investing in the partnership marketing channel can drive immense value for banks.

Black Friday is the most anticipated event in the US retail year and is growing increasingly important in markets like the UK where retailers have sought to extend the consumer excitement. It’s a high stakes time for most partner and affiliate marketers in affected regions -- full of incredible sales opportunity but also seemingly endless to-do lists.

For years, my American and British colleagues have talked about Black Friday, a pre-Holidays phenomenon that has now spread to Australia, SEA and other markets. The Black Friday shopping event, originally limited to the day after American Thanksgiving, now kicks off earlier and earlier, and continues to set the tone for the entire holiday season. And Cyber Monday, the online shopping companion to Black Friday's brick and mortar roots, continues to grow and expand as well.

The 2019 shopping season is upon us! We spoke with agency thought leaders on how to maximize affiliate sales over the holidays as most brands fight to compete for partner attention. Check out our latest eGuide: Agency Leaders' Expert Perspectives for holiday sale insights and 2020 affiliate trends from: PartnerCentric, Acceleration Partners, All Inclusive Marketing, Ignite OPM, Gen3 Marketing/OPMpros, JEBCommerce, and Streamline. This eGuide discusses everything from best practices for partner enablement to which deals experts have seen perform extraordinarily well. Here are a few highlights from our conversations:

You can now watch the recording of our recent webinar, hosted with PerformanceIn, in which marketing leaders from TSB Bank, Etihad Airways and MandM Direct shared their partnership program success stories from 2019 and insights on how partnerships can enhance business growth going into 2020. 

Are you interested in working at one of the most innovative SaaS technology companies around? Come join the global leader in partnership automation and the back-to-back Best Technology award winner at the International Performance Marketing Awards! We have a variety of openings around the world in Client Services, Customer Success, Deployment, Partnerships, Product Development, Sales, and Technical Operations.

Working for Partnerize gives you the opportunity to be part of something big. Take a look at our current openings below.

PI LIVE is the most anticipated event of the year for the performance marketing industry. Held in London every October, the event brings together brands, partners, agencies and retailers for two days to connect, build relationships, share information, and make deals.

Over the past decade, consumer holidays such as Black Friday and Cyber Monday have become some of the most anticipated ecommerce shopping events for affiliate marketing. Shopping event sales have grown over $200 Billion -- from about $500 Billion in 2009 to just under three-quarters of a trillion dollars in 2019. That’s 45% growth over the past ten years.