Partnerize blog

At Partnerize, we work hard to be the best platform for partners to drive more sales for advertisers – and earn commissions for themselves. In addition to being the tech leader, we pride ourselves on providing best-in-class service through our global customer success and support teams. We are pleased to now introduce the Partnerize Partner Resource Center, which merges these two strengths together to empower our end-users with more holistic self-guided support. The Resource Center also puts Partnerize product announcements front and center so our clients and partners stay informed of the latest and greatest from our team.  

The entire digital marketing industry seems to be talking about the WWDC announcement stating that later this year, apps will need to ask the user’s permission to track them or access a device’s Identifier for Advertisers, or IDFA.

From the Apple Developer site:

With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user’s permission through the AppTrackingTransparency framework to track them or access their device’s advertising identifier. Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes. Tracking also refers to sharing user or device data with data brokers.

I actually started writing this piece before the current global crisis began. COVID-19 has made me realize even more that silos within an organization are real barriers to better performance.  This pandemic has forced us to adapt and put new plans in place to overcome these challenges and work more synergistically. Ultimately, it’s made many teams work more effectively together.

I have been speaking with a lot of our customers about partnerships, to understand how they have found new ways to connect internally to be more successful. Collaborating is important within a team, but it also is important to work well across teams to get the best results.

Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted in the deep racial biases and inequities ingrained in society, culture and institutions.

In early April, when many parts of the world were long since on lockdown, we began looking at click and conversion activity across the Partnerize platform. As you well know, at that time, much of the travel industry was grounded, physical retail other than essentials was shut down, and the majority of purchases for many retailers shifted to e-commerce. Our intent in looking at the data was to report the trends in not just the partnership industry but also to provide a glimpse into consumer priorities during the pandemic.

Last week we brought 16 of our customers together for our first virtual customer roundtable. One of our key topics was adaptability – a timely topic for every brand or business given the massive changes that COVID-19 has spawned globally. Even the way in which we run roundtables has changed – shifting to an online format instead of an in-person gathering. The second discussion focused on incrementality in the partnerships channel, with attendees eager to provide input and hear from other brands.

At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners, and partners can work directly with the brands that drive their revenue and profit. It stands to reason that such relationships foster closer and more productive partnerships. They also help better align brands and partners based on insights each can deliver to the other.

Every two weeks, we report on the click and conversion activity we see across our platform, in order to provide the market with some insight into key trends in the partnerships industry. These data show the activity we are seeing during these challenging times, among those clients who allow their data to be aggregated and reported in this manner.

While our 300+ advertisers are not necessarily representative of the entire market, the data from these massive programs can provide visibility into what a big sample of large advertisers is doing in response to the current environment.

Despite these uncertain times, Partnerize continues to focus on investing to ensure that the platform you rely on is constantly improving and delivering the best possible results. As part of that ongoing effort, we are pleased to announce that Partnerize has acquired BrandVerity, a leading SaaS provider of search monitoring and brand compliance solutions. The addition of BrandVerity’s capabilities to our solution is an important step toward fulfilling our company vision of making it simple for leading brands to realize the full business potential of partnerships.

This week, in conjunction with PwC, the IAB UK released its annual Digital AdSpend Study, measuring the size of the digital advertising market in the UK. Partnerize was once again happy to contribute our own figures to the study to help give an accurate representation of the affiliate channel and its contributions to the wider digital advertising industry. With that in mind, we wanted to take a look at some of the results and what this means specifically for performance marketing in the UK.