Partnerize Blog

Today we are proud to announce $9M in additional investment, at a $127M valuation. The round was led by GP Bullhound, a leading global technology advisory and investment firm.  The proceeds will be used for additional sales and marketing expansion, and to support further growth and development of a global partner ecosystem centered on the company’s SaaS partner management platform. A small portion will be used for secondary purposes.

In just one week, our global Innovation Day event series is coming to New York City. It's our first New York event and we couldn't be more excited! 

For today’s partner and affiliate marketers, one of the biggest challenges is finding the time to do it all - whether it’s devising strategic promotions, building and maintaining relationships with top partners, or analyzing and reporting on results. Due to this, for the average performance marketer, it can be challenging to allocate time effectively to strategic initiatives that drive actual business growth.

We are proud to announce that we were named Best Performance Marketing Technology of the year at last night's International Performance Marketing Awards.  The annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.

Yesterday at the International Performance Marketing Awards, our client Zalora was "highly commended" for its entry in the Best Managed Affiliate Program - APAC.



We wanted to extend our congratulations to the fantastic team there and all of their hard work in driving outstanding results through the channel. Zalora is a strong and rapidly growing brand throughout the region, and we are proud to help support their great successes in the partner marketing space.



Congratulations, Zalora team!

During the summer, we delivered an extensive blog post on ITP2 and how it would affect data for our clients. Safari 12 shipped on 17 September; we thought we’d post again on this topic and how we are helping our clients address it.

Last week the Partnerize APAC team joined a large contingent of partner industry leaders at the Sands Expo Centre in Singapore for the first-ever Affiliate Summit APAC.

We've launched a new and improved suite of commissioning tools, delivering the most powerful and customizable capabilities in the partner marketing space. 

These days nobody plans a vacation without doing extensive research into flights, hotels, local attractions, restaurants, etc., with an eye for finding the best value. According to Google Insights, only 9% of U.S. travelers “always” know what brand they want to book with prior to researching. That leaves the majority of travel-seekers available to be influenced by bloggers, influencers, and great deal offers. Thusly, rich content rules the travel world.

In this first installment of our interview series, we speak with Stephanie Harris, Owner and CEO of PartnerCentric. She shares her keen insights on the direction of the industry, how partnership is evolving, the role of data, and the future of partnership.